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Work Background
FranklinCoveyTechnical Product Marketing Leader
Dec. 2022San Francisco Bay AreaAs the PLATFORM PRODUCT MARKETING LEADER at FranklinCovey, I lead the strategic vision for product marketing, turning complex technical features into compelling benefits that drive product activation and business growth. - Developed and executed strategic plans and creative campaigns that enhanced product positioning. - Translated technical features into customer-focused benefits to resonate with target audiences. - Collaborated cross-functionally to craft impactful messages that drive product adoption.
FranklinCoveyImplementation Strategist
May. 2020 - Dec. 2022As an IMPLEMENTATION STRATEGIST in FranklinCovey's Customer Success Organization, I partnered with leading companies to develop learning strategies that transform organizations and drive exceptional business outcomes. - Collaborated with companies like Salesforce, Uber, and VMware to implement transformative learning solutions. - Achieved a 95% renewal rate by combining world-class content, expert coaching and facilitation, and cutting-edge technology. - Supported client growth through strategic expansions and increased add-on services.
FranklinCoveyClient Partner
May. 2019 - May. 2020San Francisco Bay AreaAs a Client Partner, I had a proven track record of building strong client relationships. I was skilled in territory management, focusing on delivering tailored leadership learning solutions that drove business results. I was adept at providing exceptional service to ensure long-term client satisfaction and loyalty.
Duarte, Inc.VP of Learning Innovation and Marketing
Jul. 2017 - May. 2019Santa Clara, CAAs the VP of Learning Innovation & Marketing at Duarte, Inc., I applied my experience with the Duarte storytelling methodologies to design B2B and B2C strategies for both the Agency and Academy. I managed a cross-functional team of internal marketers, designers, strategists, and researchers that identified industry trends and produced programs that delivered award-winning learning experiences and revenue-generating marketing initiatives.
Duarte, Inc.VP of Client Success
Feb. 2011 - Jul. 2017Sunnyvale, CAAs a strategic client partner and consultant at Duarte, Inc., I am responsible for leading marketing engagements that help clients like Google, Microsoft, and Nike uncover key findings, insight, and strategies to advance their business objectives through effective communication strategies. I am responsible for a team that supports an annual B2B revenue goal of 9M which includes 6M in new business acquisition. As a practitioner of storytelling methodologies, I lead cross-functional teams of designers and writers that execute on communication plans with deliverables ranging from TED talks, to on-demand video, to main stage keynote programs at major events. It is my goal to ensure that my clients communicate persuasively to their audience, through multiple touch points, resulting in changes in perception and action.
Cruiser Customizing, Inc.VP of Marketing & Demand Generation
Sep. 2008 - Mar. 2011As the Vice President of Marketing at Cruiser Customizing, I was responsible for the planning and execution of online and offline marketing initiatives that drove ecommerce sales for the organization. In a time where industry trends were declining by 40-60%, I focused on tactics that would grow ecommerce sales, improve customer experience, and optimize marketing spend. We launched programs that increased international sales by 80%, overall sales by 40%, and reduced marketing costs by 50% through multi-variant testing and funnel conversion optimization strategies.
MediaZoneExecutive Channel Producer
Mar. 2007 - Sep. 2008As the Executive Channel Producer for Mediazone, I was responsible for the development, marketing, and management of four broadband sports channels, their related user communities, and social media outlets. I defined the editorial strategy, managed the content, production, operations, and P&L for the Motorsports, Indy Car, Wimbledon, and NBC Sports broadband channels at a time when live-streaming of video was not a main-stream consumer service. This included the design of the business model, acquisition of 3rd party content, user engagement, user-generated content, and channel programming. From a marketing perspective, I designed demand generation programs to drive subscriptions, and monetization strategies for generating revenue through advertising and sponsorship development.
Ridegear.comDirector of Ecommerce
Jan. 2005 - Mar. 2007As the Director of Ecommerce I was responsible for planning and executing demand gen marketing and IT initiatives to drive corporate revenue goals. I was brought on to plan and manage the launch of a new ecommerce platform and UI design including the set up and installation of third party web metrics. This effort, along with my channel advertising partner program increased the top-line revenue by 22%.
M3iworksDirector of Information Services
Jun. 1996 - May. 2004Director of Information Services responsible for staff consultants servicing the marketing and IT related needs of primary clients including: Sun Microsystems, Extreme Networks, HP, Sonicwall, and Broadware.
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