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Work Background
Mitchell & Ness Nostalgia Co.Brand Strategist
Dec. 2022 - Aug. 2024• Collaborated with marketing and design teams to create visually compelling digital content for digital brand platforms across all licensed categories, ensuring brand standards and campaign criteria were met.
• Analyzed campaign performance and conducted focus groups to test marketing strategy effectiveness, adjusting strategies as needed.
• Stay updated on creative trends, audience preferences, and competitive landscape to inform innovative strategies and effective campaigns.
Mitchell & Ness Nostalgia Co.Creative Producer
Jan. 2019 - Oct. 2022Irvine, California, United States• Managed creative development process from concept to delivery, overseeing production of video and photo assets for brand platforms.
• Presented project information to executives and clients, developed project timelines, and ensured all creative work met brand guidelines in a timely manner.
• Collaborated with VP of DTC to plan and execute digital marketing calendar for multiple marketing campaigns.
Rep 1 Sports Sports Agent Intern
Jun. 2017 - Aug. 2017Irvine, CA• Researched and analyzed potential clients, including professional athletes and emerging talent, to identify new business opportunities.
• Maintained and updated client databases with contract details, performance statistics, and endorsements to ensure accurate and up-to-date information.
• Reviewed and organized client contracts, coordinated with legal teams for compliance, and assisted in document preparation for contract negotiations.
Rep 1 SportsSports Agent Intern
Jun. 2017 - Aug. 2017Irvine, CA• Researched and analyzed potential clients, including professional athletes and emerging talent, to identify new business opportunities. • Maintained and updated client databases with contract details, performance statistics, and endorsements to ensure accurate and up-to-date information. • Reviewed and organized client contracts, coordinated with legal teams for compliance, and assisted in document preparation for contract negotiations.
ASICS AmericaMarketing And Public Relations Coordinator
Jun. 2016 - Sep. 2016Irvine, CA• Assisted Marketing Director at ASICS America in talent discovery for influencer campaigns, utilizing data and industry knowledge.
• Managed influencer deliverables programming, ensuring timely product orders and tracking for successful campaign execution.
• Supported virtual and in-person events, contributing to brand objectives and goals.
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