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Samsung ElectronicsLATAM Business Development & Partnerships Manager – Ads & Monetization
Jan. 2024 - Apr. 2025São Paulo, São Paulo, BrasilResponsible for LATAM Strategic Alliances for revenue growth, representing ~USD 12M in net income:
- brands partnerships' hunting and farming (B2B and B2B2C): Amazon, Shopee, Mercado Livre, 99 Taxi, Taboola and AdTech’s platforms, contributing with brands’ global/LATAM growth and activation strategies, through devices (CTV and Mobile Ecosystems) positioning them as media channel and using in-device marketing campaigns, enabling app distribution via cloud, apps recommendation via software integrations, ads via content platform & regionalized content distribution and others, driving Samsung's revenue increase for business profitability.
- marketing campaigns strategy for user engagement via proprietary app store and via proprietary mobile web browser increasing iGaming, content platforms and apps’ end-user time spent and as also collaborating with subscription activations.
- leading each country Business Case, Unit Economics and P&L, Legal Agreements, Tech Integrations, Go-To Market (GTM), partner onboarding, commercial kick-offs, media Press Releases, billing, financial reports and business reviews with partners aiming to achieve customer/partner success, cross & up-selling and churn avoidance. Achievements:
a) ~USD 12M in net income in LATAM territory.
b) partner onboarding process improvement from 6 to 2 months.
Samsung ElectronicsLATAM Business Development & Partnerships Manager – Monetization
Jan. 2024São Paulo, São Paulo, BrasilResponsible for LATAM Strategic Alliances for revenue growth, representing 12MM USD as net income: - brands partnerships' hunting and farming (B2B and B2B2C): Amazon Shopping, Amazon Music, Shopee, Mercado Livre, 99 Taxi, Taboola and AdTech’s platforms, contributing with brands’ global/LATAM growth and activation strategies, through devices (CTV and Mobile) positioning as media channel and using in-device marketing campaigns, viabilizating app distribution, apps recommendation, ads, regionalized content distribution and others, driving Samsung's revenue increase for business profitability. - marketing campaigns strategy for user engagement via proprietary app store and via proprietary mobile web browser increasing igaming, content platforms and apps’ End User Time Spent and as also collaborating with subscribers’ activation. - leading each country Business Case, Unit Economics and P&L, Legal Agreements, Products' Tech Integrations, Go-To Market (GTM), partners’ on boarding, commercial kick-offs, media Press Releases, billing, financial reports and business reviews with partners aiming to achieve customer/partner success. Achievements: a) USD 12MM as net income in LATAM territory. b) partners on boarding process improvement from 6 to 2 months.
Samsung ElectronicsLATAM B2B Business Development Manager – Partnerships for New Sales & Marketing Channels
Apr. 2023 - Jan. 2024São Paulo, São Paulo, BrasilResponsible for Cross-Categories Business Development’s Strategy – Products, Services & Digital Solutions - in LATAM territory for 7 subsidiaries:
- strategic alliances hunting and farming for sponsorships and/or collaboration with brands, in events (fairs, summits, forums, congresses) and with private and public associations, to generate new business opportunities for sales & marketing, new channel development and/or monetization in B2B, B2G and B2B2C verticals. Achievements: ~USD 8M in new B2B Business Opportunities across LATAM territory for 7 subsidiaries.
Motorola Mobility (a Lenovo Company)Global Partnerships and Business Development Manager – Monetization & Digital Solutions
Feb. 2021 - Apr. 2023São Paulo, BrasilResponsible for B2B/B2B2C strategic alliances – with complex global tech and business negotiations, according to multiple countries’ strategy - aiming to scale up mobile monetization to increase revenue & business profitability, to bring customer benefits (improving customer experience Net Promoter Score - CX NPS), to bring operational cost savings and/or to deliver ESG's OKRs needs:
- leading global cross-functional teams (Product, Software and SaaS integrations, Business, Legal, FP&A, CX, Public Relations and others) since the project kick-off until Go-To-Market (GTM), leading business reviews cycles for customer/partner success, cross & up-selling and churn avoidance post projects roll-out.
- scaling up partners’ brand/service activations globally, using Google Cloud Service and platform solutions for app distribution, mobile marketing ads campaigns and others, for brands like: Google, TikTok, Kwai, Booking.com, DiDi Taxi, Netflix, Spotify, Deezer and others.
- mobile monetization IT projects implementation: app recommendation, app distribution, content & ads and others, with Global Ad Networkers (InMobi, Digital Turbine, AppNext, ironSource), iGaming partnerships (Gameloft) and content provider platforms (Taboola and MUV). Achievements:
a) Received an Award for Business Process Improvements: timeframe reduction for Business Agreement signature - from averaging of 12/18 months to 3/4 months – by improving Business, Tech, Financial and Legal internal processes for approvals.
b) Starting Mobile Monetization from ~ground zero, reaching 287% of the target in the first year and projecting revenue increase of 233% for the second year: with no CAPEX needed, with reports compliant to audits - by implementing 3rd party tracking solution (AppsFlyer) - and by improving partner onboarding process.
Motorola Mobility (a Lenovo Company)Global Partnerships and Business Development Manager – Monetization
Feb. 2021 - Apr. 2023São Paulo, BrasilResponsible for B2B/B2B2C strategic alliances – with complex global negotiations, according to multiple countries strategy - aiming to scale up mobile monetization to increase revenue & business profitability and/or to bring customer benefits - improving the CX NPS - and/or to bring operational costs saving and/or to deliver ESG's OKRs needs: - leading global cross-functional teams (Product, Software and SaaS integrations, Business, Legal, FP&A, CX, Public Relations and others) since the project kick-off until Go-To-Market (GTM), succeeding business reviews cycles for customer/partner success. - scaling up partners’ brand/service activations globally, via app distribution, mobile marketing ads campaigns and others, for brands like: Google, TikTok, Kwai, Booking.com, DiDi Taxi, Netflix, Spotify, Deezer and others. - mobile monetization projects implementation: apps recommendation, apps distribution, mobile ads and others, with Global Ad Networkers (InMobi, Digital Turbine, AppNext, ironSource), iGaming partnerships (Gameloft) and content providers (Taboola and MUV). Achievements: a) Award Receiving for Business Process Improvements: timeframe reduction for Business Agreement signature - from averaging of 12/18 months to 3/4 months – by improving Business, Tech, Financial and Legal internal processes for approvals. b) Starting Mobile Monetization from ~ground zero, reaching 287% of the target in the first year and projecting revenue increase of 233% for the second year: with no CAPEX needed, with reports compliant to audits - by implementing 3rd party tracking solution (AppsFlyer) - and by improving partners’ on boarding process.
HousiHead of Business Development & Partnerships | Early-Stage Startup Group (PropTech)
Jun. 2020 - Feb. 2021São Paulo, BrasilHead of Business and Products Development, focused on VAS (Value Added Services) aiming to increase revenue/monetization/ LTV (Lifetime Value) per user and/or aiming to deliver operational cost saving (CAC efficiency) via strategic partnerships:
- commercial negotiations, business modeling, products/services development, payment and billing processes, legal agreements, partner onboarding, sales operations, marketing campaigns for activations, P&L follow-up and reports, business reviews cycles for customer/partner success, cross & up-selling and churn avoidance. Achievements: launched 4 VAS products aiming to increase revenue and LTV (Lifetime Value) per customer.
PigcoinsCo-Founder and Head of Business Development | Early-Stage Startup Group (FinTech)
Jan. 2019 - Sep. 2020São Paulo, BrasilCo-Founder of this FinTech driven by resolving change/physical coin problems in SMB retails. Achievements:
a) Fundraising with Angel Investor (~USD 1M) in its early stage within financial and payment solutions ecosystem, after the Business Plan validation, succeeding as responsible for the financial platform delivery, leading the Dev/Tech team.
b) Structured Sales Operations (financial processes, back-office support, training and others), after modeling franchising (SMB) as the main commercial model and as growth strategy for market penetration, resulting in 7 franchisers in 10 different cities in 4 months.
DARK KITCHENHead of Business Development | Early-Stage Startup Group (FoodTech)
Jan. 2017 - Dec. 2018São Paulo, São Paulo, BrasilAchievements:
a) Early-stage fundraising after Business Plan validation.
b) 30% increase in profitability after implementing user subscriptions, resulting in a predictive model for revenue and inventory.
DARK KITCHENBusiness Development Manager | Early-Stage Startup Group (FoodTech)
Jan. 2017 - Dec. 2018Rio de Janeiro, BrasilAchievements: a) Early-stage fundraising after Business Plan validation. b) 30% increase in profitability after implementing users’ subscriptions, resulting in a predictive model for revenue and inventory.
TelefónicaRetail Business Development Coordinator – Partnerships for New Channel Development
Jun. 2014 - Dec. 2015Rio de Janeiro, Brasil- Partnerships development with suppliers/OEMs (Samsung, LG, Motorola, Dell, HP, Lenovo and others) to increase services penetration (VAS) and services activations in Retail Channel, increasing monetization/revenue via digital solutions.
- Implemented Voice Acceptance Recording Program as sales process for service activation in Retail Channel, reducing fraud and physical documentation management, aiming for long-term cost savings in the business operation. Achievements: Increased data bundle (VAS) activations in 8% after the ramp-up period in devices sold in Retail.
TelefónicaRetail Business Development Coordinator – Partnerships for New Channels Development
Jun. 2014 - Dec. 2015Rio de Janeiro, Brasil- Partnerships development with suppliers/OEMs (Samsung, LG, Motorola, Dell, HP, Lenovo and others) to increase services penetration (VAS) and services activations in Retail Channel, increasing monetization/revenue. - Voice Acceptance Recording implementation as sales process for service activation in Retail Channel, reducing frauds and physical documentation management. Achievements: Increase of 8% of data bundle (VAS) activations, after the ramp-up period, in devices sold in Retail.
TIM BrasilSr Marketing Consultant | Product Marketing (Executive Trainee Program)
Jun. 2013 - Jun. 2014Rio de Janeiro, BrasilProduct Owner and Product Marketing responsible for all BTL marketing actions, aiming to increase user engagement to raise mobile monetization and average revenue per user (ARPU). Achievements: Responsible to transform the Intelligent Voice Response System (IVR) into the main customer self-caring digital channel, increasing 3% of opt-in customers – eligible for CRM/Marketing campaigns.
TIM BrasilSr Commercial Consultant | Business Intelligence (Executive Trainee Program)
Jun. 2012 - Jun. 2013Rio de Janeiro, BrasilRetail Channel (SMB) Business Intelligence (BI) and CRM structuring, aiming to monitor KPIs of productivity. Achievements: delivered a CRM tool to support sales attendants in the cross and up-selling conversions increasing ~20% in this KPI.
TIM BrasilCRM Consultant | Cross & Up-Sell (Executive Trainee Program)
Jan. 2011 - Jun. 2012Rio de Janeiro, BrasilResponsible for all Cross & Up-Selling actions, on all channels - Inbound, Outbound, Push Notifications, CRM Marketing campaigns, CRM retargeting campaigns, Intelligent Voice Response System - aiming to increase monetization and the average revenue per user (ARPU). Achievements: reached 120% of the target (smartphone penetration and prepaid-to-postpaid subscription conversions).
TIM BrasilCRM Consultant | Cross & Upselling (Executive Trainee Program)
Jan. 2011 - Jun. 2012Rio de Janeiro, BrasilResponsible for all Cross & Up Selling actions, on all channels - Inbound, Outbound, Push Notifications, CRM Marketing campaigns, CRM retargeting campaigns, Intelligent Voice Response System - aiming to increase monetization and the average revenue per user (ARPU). Achievements: reached 120% of the target (smartphone penetration and prepaid to postpaid subscription conversions).
Portugal TelecomSMB Retail Trade Marketing Analyst
Aug. 2010 - Jan. 2011Rio de Janeiro, Brasil
Portugal TelecomRetail Trade Marketing Analyst
Aug. 2010 - Jan. 2011Rio de Janeiro, Brasil
Portugal TelecomCRM Internship
Nov. 2008 - Aug. 2010Rio de Janeiro, Brasil
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