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Work Background
Northwestern MutualFinancial Representative
Jan. 2024Manhattan Beach, California, United StatesAt Northwestern Mutual, I focused on delivering personalized financial strategies and insurance solutions, empowering clients to secure their financial futures. My role involved educating clients about their options, which fostered trust and long-term relationships. I successfully increased client engagement and satisfaction, contributing to the overall growth of the business.
COVEREDAccount Executive
Jan. 2024 - Oct. 2024• Developed $80,000 of new business in the first two months
• Secured $205,000 of new business in the first six months
• Achieved #1 Best Packaging Award at the 2024 Kushstock Festival
• Responsible for the end-to-end sales process and strategic prospecting
• Leveraged sales qualification frameworks (e.g., MEDDIC) to refine strategies
Dahlleo AgencyFounder at Dahlleo Agency
Jan. 2021• Founder & manager Dahlleo Agency, specializing in digital marketing, web design, and content creation.
• Develop tailored marketing strategies that increased client engagement by over 30%.
• Oversee the design and production of apparel and packaging, ensuring alignment with client specifications.
• Deliver exceptional customer service, resulting in a 95% client satisfaction rate.
818 BrandsDirector of Marketing And Business Development
Jan. 2020 - Nov. 2023• Generated over $8M in revenue from marketing for FY 2021-23
• Achieved 117% KPI attainment in 2023, 142% in 2022, and 105% in 2021 • Launched six new brands into the California market, increasing retail penetration
• Created and implemented data-driven media campaigns, boosting lead generation by 25%
• Managed social media accounts, created digital content, and analyzed social media metrics
818 BrandsSales Representative
Nov. 2019 - Jan. 2020• Managed the end-to-end sales process and a pipeline of 23 high value opportunities
• Consistently met weekly metrics, adding 3-5 new prospects, sending 500+ targeted emails, and making 15-20 cold calls
• Fostered long-term client relationships, resulting in increased customer retention
East West StudiosAssistant Audio Engineer
Jan. 2014 - Jan. 2016Hollywood CA• Assisted artists and major labels with session coordination, setup, and execution
Mac Leo MusicMusic Producer & Audio Engineer
Jan. 2013 - Jan. 2022• Produced and engineered over 450 million streams with artists including Doja Cat, 30 Seconds to Mars, Oliver Tree, Halsey, and Danna Paola
• Expert in Pro-Tools, Ableton Live, and Logic X
• Developed and managed projects for emerging artists with distinctive talent
• 3x Platinum Certification - RIAA - Doja Cat - Received for my audio engineering contributions on Doja Cat’s breakout album "Hot Pink" and single "Cyber Sex".
• 2x Gold Certification - RIAA - Oliver Tree, Doja Cat - Received for my audio engineering contributions on Oliver Tree’s album "Ugly is Beautiful" and Doja Cat’s album "Amala".
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