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Work Background
10Xer ClubCohort Member
Apr. 2025
The Fractional CMO CompanyFractional CMO and Founding Team Member
Dec. 2024Steering a boutique marketing practice that offers fractional CMO services to growth-stage businesses and CXO teams. - We provide end-to-end marketing leadership—from brand strategy to execution—to help clients align marketing with business priorities.
- We can lead high-impact initiatives across positioning, integrated campaigns, alliances, and thought leadership.
- We specialise in tech, digital infrastructure, and mission-driven organisations, blending brand storytelling with measurable outcomes. - We act as a strategic partner to founders and leadership teams, helping them scale marketing functions and enter new markets confidently.
Centre for Exponential ChangeHead of Marketing and Communications
May. 2024Bengaluru, Karnataka, IndiaC4EC is a global network that supports system orchestrators, individuals who catalyze this kind of exponential change within their communities and areas of expertise. C4EC achieves this through five areas of support:
Curating and sharing open practical knowledge about exponential change.
Facilitating deep design and prototyping of solutions with exChange Partners like Societal Thinking.
Orchestrating Paradigm Shifting grants through connections with C4EC Co-Founders.
Providing spaces to amplify leaders' self-efficacy.
Connecting system orchestrators with a hands-on mentors’ network.
CrossFit GamesCrossfit Games Judge
Feb. 2023 - Mar. 2023Bengaluru, Karnataka, India
RevGeniusMember
Apr. 2022
Minus The HerdFounder
Jan. 2022Bengaluru, Karnataka, India
WebEngageHead - Event and Field Marketing
Sep. 2021 - May. 2024Bengaluru, Karnataka, IndiaGTM Strategy | Demand Generation | Field Marketing Develop and execute content marketing strategies, including content creation, distribution, and promotion across multiple channels, resulting in increased brand visibility, engagement, and lead generation. Lead product marketing initiatives, collaborating with product management teams to drive successful product launches, develop compelling messaging and positioning, and create sales enablement materials. Craft and implement GTM strategies for new products, ensuring alignment with business objectives, target audience needs, and competitive landscape to drive market penetration and revenue growth.
Plan and execute performance marketing campaigns across various digital channels, leveraging data-driven insights and optimization techniques to maximize ROI and drive customer acquisition. Drive demand generation efforts through targeted campaigns, lead nurturing programs, and marketing automation tools to capture and convert leads, increase the sales pipeline, and achieve revenue targets.
Collaborate cross-functionally with sales, operations, and other stakeholders to align marketing activities with business goals and provide valuable market insights to drive product roadmap and business strategy. Analyze campaign performance, utilizing analytics and data-driven decision-making to optimize marketing efforts, identify growth opportunities, and drive continuous improvement.
Manage marketing budgets and resource allocation to ensure efficient utilization while achieving desired outcomes and demonstrating ROI. Stay informed about industry trends, emerging technologies, and best practices in content marketing, product marketing, GTM strategy, performance marketing, and demand generation to drive innovation and stay ahead of the competition.
The Sab Theek Hai PodcastPodcaster
Apr. 2021 - Sep. 2021IndiaThis was born because two lifelong friends got too busy with life and did not have enough time to chat, when we did we recorded it as a podcast.
YourStory MediaCustomer Success & Strategy
Jan. 2021 - Sep. 2021Bengaluru, Karnataka, India
George P Johnson Experience MarketingCountry Account Lead India / South Asia - in support of IBM Events Worldwide
Apr. 2019 - Mar. 2021Bengaluru, Karnataka, India- Uphold The Brand
- Build and manage the engine that ensures customer success. This happens by aligning goals and priorities and driving strategy for both IBM and GPJ by finding a middle ground that enables both businesses to achieve success through careful management of resources, strategy and implementation of CX principles that allow us to drive higher engagement and conversation with stakeholders
- Work with marketing teams across the board at IBM to build the strategy for enhancing customer experience and creating avenues to generate conversation around IBM services.
- Create, build and monitor all communication with the support of agency partners like Ogilvy and Mindshare.
- Constantly monitor and provide tactical and strategic insight into performance marketing activities being conducted by IBM competition and industry peers
- Build a brand narrative in collaboration with IBM communication teams and partner agencies like Mindshare and Ogilvy and provide insight into enhancing the narrative through tech and immersive experiences at events and seminars
- Business Intelligence support through extensive research on new technology, best practices and industry benchmarks
- Help build digital narratives using social tools and enhance the brand share of voice
- Provide tactical support during global events to drive audiences
- Enhance brand marketing efforts through monitoring and building strategy around the audience acquisition and revenue
- Train, recruit and monitor staff performance across the region to ensure the highest quality of service and engagement
- Provide support to the CMO office to build best practise cases to showcase on a WW platform
- Process support during brand and marketing audits - 3rd Party event research and recommendations - Perform the role of Brand leader at both IBM and GPJ
- Communication and Content support for digital marketing and corporate communication mandates
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