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Work Background
International Association of WomenPresident of Los Angeles Chapter
Jun. 2025Los Angeles, California, United States
T2 Strategic LLCOwner - CEO
Sep. 2024Los Angeles, California, United States
LEARFIELDDirector Of Business Development at UCLA ROSE BOWL SPORTS PROPERTIES
Nov. 2019 - Aug. 2024Los Angeles, CADirector of Business Development for The Rose Bowl, UCLA Athletics, UCLA Alumni Association and UCLA Campus Life and Recreation.
The Marketing ArmVice President, Account Service
May. 2018 - Feb. 2019Los Angeles, CAProvided executive-level leadership on the AT&T account team. Held responsibility for multi-disciplinary solutions for the client. Managed, developed, and mentored a team of 12 on entertainment, college, and professional sports platforms. Managed multiple high-value properties including: AT&T Stadium, Dallas Cowboys, Mercedes Benz Stadium, Atlanta Falcons, Atlanta United, New York Yankees, Major League Soccer, College Football Regular Season and Playoff, NCAA, Tribeca Film Festival, and AFI Film Festival.
• Led growth of a new LA team for the AT&T account resulting in the effective management of multi-million dollar account and the establishment of TMA in Los Angeles.
• Led the strategic planning efforts for future opportunities for the client to deliver by utilizing resources in Entertainment, Music, Influencer Marketing, and Content Creation. • Managed team for each property from creation to execution of marketing and activation strategies. • Managed various advertising agencies relationships simultaneously.
T2 Strategic Marketing Solutions - FreelanceFreelance Consultant
Jul. 2013 - Nov. 2018Greater Los Angeles AreaProvide strategic business and marketing solutions for industry leaders in Sports, Entertainment, Music, Fashion and Influencers including but not limited to:
Leading the creation, execution, and maintenance of branding, sponsorship and marketing campaigns for athletes, celebrities, and influencers
• Partnering with Regard Magazine, a digital fashion publication that highlights celebrities, designers, beauty, and trends
• Worked with various Shark Tank companies to develop a strategy to improve on their go-to-market plans
• Consult brands and influencers on integrated media buys, sponsorship evaluation and sales
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