ANTIEGGProduct Manager
Feb. 2024대한민국 - Established a data tracking dashboard using GA to monitor website performance metrics (AU, PV, etc...), enabling internal stakeholders to make informed business and marketing decisions. - Redesigned the user journey for event participation by integrating payment functionality into a custom-built form, significantly simplifying the signup and payment process to reduce user drop-off. - Analyzed user behavior across similar community-based platforms to understand what drives stickiness, and applied these insights to propose strategies for long-term user engagement and community retention. - Took full ownership of problem definition, tool selection, and UX flow design, collaborating with cross-functional team members to execute and iterate rapidly.