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Work Background
Konica Minolta Business Solutions U.S.A., Inc.Sr. UX/UI designer– Remote, staff
Feb. 2022 - Apr. 2024Remcey, NJLed design projects for web and mobile applications, delivering visually engaging and user-centered designs that boosted customer engagement by over 30%, as verified by analytics data. Conceptualized and implemented innovative design solutions while providing strategic product direction to enhance brand recognition, conversion rates, and user experiences across projects. Educated team members and stakeholders on UX design principles, fostering a culture of user-centered thinking and collaboration. Transformed requirements into concepts, user flows, interactive wireframes, and visual mockups using Adobe XD and Figma achieving meaningful user experiences, findability, and overall user satisfaction. Led user research and competitive analysis to uncover user pain points. Performed heuristic evaluations to identify necessary improvements, assess WCAG compliance. Interviewed stakeholders to gain insights into product goals, and conducted A/B testing to validate design decisions. Collaborated with the development team to ensure accurate design implementation. Executed QA testing on implemented designs, identifying and resolving design issues before product launch. Developed a comprehensive web style guide aligned with company branding, crafted impactful social media advertising campaigns, and designed Salesforce emails in both Classic and Lightning formats.
PIXACOREUX/UI Designer
Jun. 2021 - Dec. 2021112 W 34th Street, New York, NY 10120Designed compelling email wireframes and developed scalable modular and component-based design systems tailored to meet pharmaceutical product needs. Implemented responsive design principles to create seamless user experiences optimized for both mobile and desktop platforms, ensuring accessibility and usability. Used Sketch and Photoshop for my designs. Collaborated with cross-functional teams to refine design concepts and iterate on visual elements, ultimately achieving a 95% adherence to the brand style guide across all digital assets.
MolekuleVisual and UX Designer
Sep. 2020 - Mar. 2021California, United StatesDeveloped and delivered impactful web design solutions, crafted prototypes, animations,wireframes, user flows, and compelling storytelling elements for responsive email blasts, addressing complex business challenges. Conducted comprehensive competitive analyses of product websites to identify key opportunities for differentiation, enhancement, and optimization of user experiences. Designed and produced modular components, banners, engaging social media campaigns, print advertisements, illustrations, and animations, enhancing brand visibility and user engagement.
SapientNitroUX/UI Designer
Oct. 2016 - Feb. 2017Collaborated with product managers and engineers to develop innovative interactive sketches and designs for company campaigns. Worked on wireframes, information flows, and interactive prototypes for desktop, mobile, and iPad platforms, streamlining the design process and enhancing usability. Collaborated with cross-functional teams to translate complex ideas into visually appealing graphics, resulting in a 30% increase in user retention on the company's website.
WundermanVisual and UX Designer
Apr. 2016 - Aug. 2016Conceptualized and crafted compelling storytelling elements, designed responsive landing pages for desktop and mobile platforms, and produced engaging email blasts to enhance user engagement. Executed high-profile marketing campaigns with precision, ensuring brand consistency across all visual elements to deliver cohesive, visually captivating designs. Collaborated with cross-functional teams to develop design strategies that aligned with business goals, optimized user experiences, and amplified customer conversion rates.
Eurasia GroupUX/UI Designer
Jul. 2015 - Dec. 2015New York, United StatesConducted comprehensive competitive analyses of product websites to uncover opportunities for differentiation, innovation, and strategic improvements in design and functionality. Designed company intranet web pages by developing detailed sketches of information flow, creating wireframes, and executing UI designs in adherence to company branding guidelines. Interview clients/users to assess their needs, vision and expectations.
Institute for Integrative NutritionVisual and UX Designer
Nov. 2014 - May. 2015New York, United StatesDeveloped engaging landing pages, innovative concepts, UX/UI wireframes, emails, icons, and social media ads to drive user engagement and elevate brand presence. Conducted qualitative user research and competitive analyses to identify opportunities for improvement and innovation, ensuring design decisions were user-centered and data-driven. Collaborated with stakeholders and cross-functional teams to align design strategies with business objectives, fostering a seamless and impactful user experience across platforms.
Cyber-NY InteractiveStaff Designer
Jan. 2013 - Jan. 2014Greater New York City AreaManaged a portfolio of diverse projects, coordinating with a team of 7. Implemented user-centered design thinking principles to create responsive websites, mobile interfaces and emails for 10 clients. Conducted comprehensive client interviews to compile detailed needs assessments, ensuring alignment with project objectives. Implemented innovative design strategies based on research findings, leading to improvement in overall user satisfaction scores.
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