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Work Background
Simpatico Design & Retail StoreDesign Studio Founder & Retail Store Owner
Apr. 2019Santa Cruz, California, United StatesIndependently lead and manage all aspects of a full-service interior design business, including client relations, contract negotiations, marketing, design development, procurement and project execution. Develop and manage client relationships from project inception through to successful completion. Ensure high-quality standards by managing trade relations and collaborating with contractors and vendors.
Shutterfly Inc.Merchandising Director - Designer Relations & In-Product Photography Strategy and Sourcing
Oct. 2010 - Jul. 2020As a strategic leader at Shutterfly, I built and scaled the company's designer outreach program, expanding our roster from 12 to over 100 high-performing, revenue-generating partners within two years. I led all contract negotiations, renewals, and terminations, achieving corporate goals of reducing partner overhead while fostering brand loyalty — maintaining a 100% partner retention rate over a decade and multiple renegotiation cycles. I directed cross-functional teams to deliver high-profile collaborations and partnerships, overseeing end-to-end execution from trend research and target identification through contract negotiation, program delivery, and KPI measurement. Strategic partnerships included marquee brands such as Disney, JCPenney, Rifle Paper Co., Justina Blakeney, and Emily Henderson, directly enhancing brand equity and revenue growth. Additionally, I architected and operationalized Shutterfly’s comprehensive photography sourcing strategy, aligning with evolving brand identity, diversity and inclusion targets, and product expansion initiatives. Under my leadership, the sourcing program grew from fewer than 10 partners to 50+, increasing the internal asset library by 5x and fostering cross-collaboration between C-level executives, marketing, legal, creative, and merchandising.
Maria Yee, Inc.New Product Developer
Oct. 2008 - Oct. 2010Collaborated daily with international customers on product development, design improvements, and assortment plans. Led product lifecycle management from concept to production, ensuring the highest quality standards in both domestic and international manufacturing.
Marjorie Skouras DesignAssistant to Principal Designer
Dec. 2005 - Sep. 2007Managed all aspects of a custom product line, from marketing and website updates to production coordination. Served as the primary liaison for vendors, clients, media, and customers. Supported the Design Principal through every phase of the creative process, including client meetings, custom product development, and on-site installations for luxury residential projects.
A&R Partners, Inc.High-Tech Public Relations Account Executive
Aug. 2000 - Aug. 2002San Mateo, California, United StatesDeveloped and executed strategic PR campaigns for small and large high-tech clients, executing strategies via national executive tours, high-visibility product launches, and major tradeshow activations, in order to drive brand awareness and media coverage.
A&R Partners Public RelationsClient Services Manager
Jan. 2000 - Jan. 2004Managed customer satisfaction initiatives for 35+ high-tech clients, driving strong account retention and elevated engagement. Created strategic business development content—case studies, press releases, and client success stories—to support growth and deepen existing relationships.
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