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Work Background
Rachel Kay Public Relations (RKPR), A FINN Partners CompanySenior Account Executive
Jun. 2024New York, New York, United States
5WPRSenior Account Executive
Aug. 2023 - Jun. 2024New York, New York, United StatesWorked with influencers to launch campaigns and events in order to generate brand awareness in new demographics/markets. Implemented strategy for a wide array of consumer products to garner feature, broadcast, and listicle coverage within the food & beverage, pets, home appliances and spirits verticals. Forged relationships with vendors to execute personalized events that showcase brands, products, and services to key media. Secured coverage in top-tier broadcast and online outlets such as FOX & Friends, Axios, Saveur, Good Housekeeping, WSJ BuySide, Eat This, Not That!, and more.
Prosek PartnersAccount Executive
May. 2022 - Aug. 2023New York, New York, United StatesExecute and manage day-to-day operations for multiple accounts. Establish and maintain strong relationships with key media contacts to stay at the forefront of the ongoing news cycle. Promote major initiatives, announcements, narratives, etc. by supporting and developing media campaigns through creative public relations tactics. Draft and edit editorial and social content including bylines, pitching materials, social copy for platforms like, LinkedIn and Facebook. Assist on campaign execution and media relations activities through writing content (messaging, pitching materials, social copy, briefing documents, etc.) to propel clients' brands. Compose weekly indicators scan featuring upcoming economic indicators such as Fed meetings, CPI reports, Jobs reports, etc. Maintain databases and lead administrative functions, including regular performance reporting, client meeting agendas, yearly planning decks and tracking metrics. Support teams on logistical planning for media interviews, client conference participation, client award submissions, survey inception and execution, research-oriented tasks and crisis communications. Secure and manage print and broadcast media opportunities for clients that resulted in coverage in top-tier publications and news organizations such as, The Wall Street Journal, Fortune, Forbes, CNN Business, CNBC and Bloomberg TV. Spearhead and manage client events including webinars and networking gatherings with top tier journalists, fostering key relationships and building foundation for future coverage in the media.
Prosek PartnersAssistant Account Executive
May. 2021 - May. 2022New York, New York, United StatesAssisted on campaign execution and media relations activities through writing content (messaging, pitching materials, social copy, briefing documents, etc.) to propel clients' brands. Composed weekly indicators scan featuring upcoming economic indicators such as Fed meetings, CPI reports, Jobs reports, etc. Maintained databases and lead administrative functions, including regular performance reporting, client meeting agendas, yearly planning decks and tracking metrics. Supported teams on logistical planning for media interviews, client conference participation, client award submissions, survey inception and execution, research-oriented tasks and crisis communications. Secured and managed print and broadcast media opportunities for clients that resulted in coverage in top-tier publications and news organizations such as, The Wall Street Journal, Fortune, Forbes, CNN Business, CNBC and Bloomberg TV.
French/West/VaughanGraduate Apprentice
Aug. 2020 - May. 2021Mark’s Music
Directed photoshoot for new album and website cover art to be marketed through paid social media, tailored a recommendation to take a piano composer’s music to the market via paid, earned, shared and owned media. Sports Garten Network (SGN)
Researched and compiled a comprehensive database of potential advertisers for the national radio network targeting casinos and sportsbooks, created and designed the network‘s 2020-21 digital media kit, produced the company's electronic press kit (EPK) for editorial opportunities, canvased potential sponsors and advertisers for the network utilizing a well-crafted cover email, media kit, and “clever“ invitation to Interview. Sound Royalties
Distributed pitches to music and entertainment industry media via email and phone, compiled meeting and conference reports, aided in blogger outreach via email, built customized media list comprised of business and consumer writers covering music and entertainment, prepared news releases and shared with podcasters, bloggers and writers to earn favorable coverage for the company’s news. GameChanger Charity
Composed a new bio for the company’s LinkedIn profile, wrote post to promote a global event featuring influencers from the US and England in a FIFA endorsed initiative, outlined background profiles for new board members including the CEOs and Co-Founders of Twitch and Reddit Reflexion
Supported negotiation of talent contract with celebrity influencer and managed activations over live events, social media and web. Aliya Leekong
Identified potential endorsement opportunities for the talent through correspondence with food, beverage, and cookware brands.
AskJackIntern
May. 2019 - Aug. 2019New York, New YorkPerformed daily market research on emerging tech markets within cities across U.S. Managed, created and posted social media content daily on wide range of social media platforms. Worked on team that devised a new social media brand for the company via Instagram tools.Increased Instagram page traffic by 10%. Researched and created a database to track online traffic using hashtags.
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