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Work Background
AT&TDirector- Marketing Management
Dec. 2023Chief of Staff for Audience Marketing & Planning organization supporting senior leadership by driving strategic alignment, developing and tracking business plans, and enhancing organizational efficiency through leadership and cross-functional collaboration.
AT&TPrincipal- Wireless Marketing Strategy
Jan. 2023 - Dec. 2023Provided analytic expertise and thought leadership in support of AT&T product value proposition and marketing strategies. Facilitated cross-functional integrated planning across the consumer marketing organization to improve alignment and prioritization of strategies, activities and budget allocation ultimately increasing efficiency and visibility.
AT&TSenior Associate- Customer Experience Strategy
Aug. 2020 - Jan. 2023Supports and executes research, analysis, and solution development to aid executive leadership in setting the strategy for customer experience. Represent the customer on a cross-functional product-development team, promoting a customer-driven mindset with a relentless focus on solving customer pain points and offering moments of delight. Define key customer-benefit metrics and measurement plans to define what success looks like and ensure experiences deliver on the benefits.
AT&TAssociate Director- Finance Talent Development
Dec. 2018 - Aug. 2020Cultivating an industry-leading undergraduate talent pipeline within AT&T Communications Finance to meet the needs of our transformative, strategic business partnerships and develop future financial leaders. Centralizing a multi-year rotational program in close partnership with Human Resources to prepare and advance the skills of our new-hires through custom experiences, business exposure and robust development.
AT&TPrincipal Business Management
Jun. 2018 - Nov. 2018Dallas/Fort Worth AreaUtilize big data, technology, and innovative thinking to streamline business processes, improve cost structure and enhance call center efficiency. Collaborate with internal stakeholders to champion strategic initiatives across the Finance Services organization. Manage Finance Modernization program deliverables and financials.
AT&TLead- Merger Integration
Feb. 2017 - Jun. 2018Directed and owned program management functions and responsibilities for the Time Warner acquisition. Indirect supervisory responsibility, managing a group of external consultants on strategic plans, financial due diligence, financial analysis, project management and executive presentations.
AT&TSr. Marketing Manager, IoT Security
Jul. 2016 - Feb. 2017Dallas, TexasLed the product development of the user experience, operational planning and go-to-market strategy for the first IoT security product. Coordinated across the IoT and Cybersecurity business units to develop an IoT Security Roadmap of product offerings and 10-year IoT security revenue, capital, and expense forecast.
AT&TManager, Network Operations
Jul. 2015 - Jul. 2016Responsible for the coaching and development of 12 network control technician's testing/ticket quality, productivity, attendance, and customer service. Project management responsibilites include the development and deployment of innovative solutions to maximize center productivity, efficiency, and testing quality.
AT&TLeadership Development Program Intern
Jun. 2014 - Aug. 2014Dallas/Fort Worth AreaHome Solutions Post Sale Customer Experience team Worked with large cross-functional teams to track and analyze customer impacts resulting from the divestiture of Connecticut wireline business to Frontier Communications and developed internal and external messaging to address those impacts.
American AirlinesSr. Analyst E-Commerce Product Marketing
Jan. 2012 - Jul. 2013Product Marketing analyst dedicated to search engine and strategic online marketing initiatives. Focused on paid search engine marketing (Pay-Per-Click) and organic search engine optimization (SEO) initiatives. Responsible for managing and optimizing multi-million targeted online advertising campaigns via paid search engine ads on online to increase flown revenue and enhance the AA brand.
American AirlinesSr. Financial Analyst- AAdvantage Domestic Co-Brand Partner
Jul. 2010 - Jan. 2012Marketing and financial analyst responsible for financial modeling, and a full range of strategic and tactical projects designed to drive incremental revenue and overall business development of the $1.0B Citi / AAdvantage co-brand card program.
American Eagle AirlinesFinancial Analyst, Financial Planning/Analysis Group
Jun. 2008 - Jul. 2010Analyzed and presented financials for capital project requests and equipment along with long-term lease agreements. Responsible for governing the Capacity Purchase agreement between American Eagle and American Airlines and controlled American Eagle’s monthly and annual revenue.
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