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Work Background
Lauren Bird DesignsFreelance Designer - Print and Digital
Oct. 2019Bathurst, New South Wales, AustraliaProviding a full-scale design service to clients Australia-wide, specialising in campaign-driven content for digital assets including websites, display ads, social media content and email campaigns, print needs including brochures, invites, menus, flyers, posters and pull up banners. Also including covering the branding needs to small business through logo development, the visual direction of their brand and creation of all accompanying promotional items such as business cards, posters and flyers.
Saddlery Brands InternationalSenior Graphic Designer
Aug. 2018 - Oct. 2019Perth, AustraliaAfter years of running their core campaign, I had the opportunity to lead the new Wintec Saddles visual direction and campaign design. This redesign required a strategic implementation of the new look and feel, updated colours, imagery and typography across all printed collateral including brochures, posters and pullup banners and the digital assets including digital advertising and social media graphics. Their premium brand Bates Saddles required a visual direction for the launch of their new jump saddle the Bates Victrix; requiring a rollout for both teaser campaign and product launch. The campaign included designs for brochures, posters and pullup banners and digital assets including digital advertising and social media graphics. Finally, their new aspirational saddle brand Arena Saddles required a launch suite of promotional materials to encourage customers to embrace a new entry into the saddle market. The Arena Saddles campaign utilised a new visual direction of aspirational imagery, and a new sporting brand look-and-feel to fill a gap they had identified in the market.
Just GroupFreelance Graphic Designer
Jan. 2018 - Jun. 2018Melbourne, AustraliaThe Just Group required me to be across the creation of their email marketing campaigns for various brands under their parent group. I was responsible for the creation of multiple email campaigns sent out to their database of thousands for Peter Alexander, Dotti, Jay Jays, Portmans and Jacqui E. I was also tasked with the design of each brand's lookbook to be shared with their customers to build brand and product excitement.
Spotlight Retail Group (SRG)Senior Digital Designer
Mar. 2017 - Jan. 2018Melbourne, AustraliaAs the Senior Digital Designer for Spotlight Retail Group, I was tasked with creating the visual direction of all digital assets across their sales campaigns. This included Display advertising, social media content, email campaigns and landing page designs. I was involved in the redevelopment team for the new spotlight website providing brand direction and consultation in partnership with an external agency. This focused heavily on an improvement to the UX/UI and customer experience of the website and an update to the visual direction of the improved site.
KathmanduFreelance Digital Designer
Jun. 2016 - Mar. 2017Melbourne, AustraliaKathmandu required a full-scale approach to their email marketing. I was required to carry out all aspects of the design process from concept development to visual execution of the emails, functional creation, testing and the final send to a database of thousands. All email marketing was conducted through salesforce allowing me to capitalise on the analytics to further improve engagement rates.
Fuji Xerox AustraliaDigital Designer
Jun. 2014 - Jun. 2016Melbourne, AustraliaAs part of the Fuji Xerox Design Services, I ran the Email Marketing Business Stream servicing all of Mercer's email marketing needs, from concept development, visual direction, HTML/CSS coding, browser testing and final send. All emails were sent through Campaign Monitor and I was required to undertake data analysis of all email sends identifying trends and improving all email engagement where necessary. I was also involved in the creation of Online Annual Reports creating a cost-effective solution to several brands government reporting needs.
ANZIIFGraphic Designer
Feb. 2009 - Jun. 2014Melbourne, Australia
NogginJunior Graphic Designer
Mar. 2006 - Feb. 2009Sydney, Australia
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