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Work Background
Alfaconsult-IADirector • Marketing Leader
Jan. 2024Santiago, Metropolitan Region, ChileConsulting, projects and implementation firm in corporate governance and sustainability, M&A, and strategic marketing, concentrating 100 years of professional experience in its management team. Co-responsible for the strategic direction of the firm, specifically leading projects that involve exploration, planning and execution in marketing, communications and business issues:
• Diagnosis of strategic and competitive position, and digital presence.
• Strategic alignment processes, market definition, and business models.
• Identification of objectives and key indicators, formulation of marketing plans.
• Optimization of digital and analog presence, visibility campaigns and lead generation.
• Implementation of marketing and communications automation solutions.
• Business mentoring and executive coaching on business development and marketing issues.
Universidad Diego PortalesMagister Professor • Marketing
Mar. 2022 - Aug. 2022Región Metropolitana de Santiago, ChileA private university founded in 1982.
Professor for "Digital Marketing", part of a new magister program focused on Marketing.
Rise Job Hunting Chile - Desarrollo estratégico de carrera profesionalManager-Mentor • Personal Branding
Feb. 2022Gran Santiago, Región Metropolitana de Santiago, ChileRISE is an outplacement, job relocation, and employability consulting firm, originally based in Chile and serving clients in the US and Latin America. Responsible for employability mentoring sessions focused on the use of the LinkedIn profile as a personal brand tool, serving about 10 clients per month, receiving a rating above 6.92 points out of a maximum of 7.0 points.
Cless EngineeringCountry Manager
Oct. 2021Santiago, Región Metropolitana de Santiago, ChileCless Engineering is a solution facilitator in the railway sector, connected with the main global suppliers of tracks, rolling stock and railway maintenance equipment. Country Manager Chile & Argentina: Responsible for local business and operations, representing Linsinger Maschinenbau GmbH equipment for railhead reprofiling, metal milling and sawing technology.
Rigel Technologies: RPA SuiteMarketing Advisor
Feb. 2021 - Sep. 2021Santiago, Región Metropolitana de Santiago, ChileRigel Technologies develops and distributes full-code RPA automation and digital transformation B2B solutions involving Artificial Intelligence. Spain-based with a strong presence in Latin America.
► Responsible for strategic alignment and deployment of marketing and communication projects to raise awareness, interactions, leads, conversions, and recurrent business for RPA Suite, a robotized process automation solution for mid-sized and large corporations.
Alfatechnologies ChileFractional CMO
Jul. 2020 - Jul. 2021Santiago, Región Metropolitana de Santiago, ChileAlfatechnologies is a consulting firm focused on digital transformation processes for medium and large companies in Latin America. Its portfolio includes assessment, consultation, implementation, and training. ► External advisor for strategic alignment and deployment of marketing projects to gain exposure, interactions, leads, conversions, and recurrent business for +20 digital transformation solutions, using organic and paid media, and supported by advanced marketing automation tools.
We Simplify the Internet (WSI)Certified Internet Marketing Consultant
Dec. 2018Provincia de Santiago, ChileWSI is the world’s largest and most experienced digital marketing agency network: More than 1.000 members in 80 countries, serving 100.000 customers around the globe. [] Certified Internet Consultant: Works with marketing leaders to reach and exceed marketing related goals such as visibility, interactions, lead capture, conversions and sales through professional consulting, project development and professional traiining. Capable of handling the widest variety of projects.
Start-Up Chile by CorfoEntrepreneurship Mentor • Marketing & Business Strategy
Feb. 2017Provincia de Santiago, ChileStart-Up Chile is a State-funded business accelerator program. So far, 6,000 entrepreneurs from 3,000 startups and 95 countries have benefited from it. As a Startup Tutor, provides useful advice to assigned founders teams, going through business concepts, marketing strategy, and digital communications issues, in board-like sessions and other mentoring methodologies. Has served in roles such as: • Jury evaluating new applicants. • Mentor in individual and collective processes (boards), in-person and remote. • Specific mentoring - office hours - by selection of the entrepreneurs. • Demo Days presentation jury, with the best projects of the season. • Lecturer - in English - for beneficiaries of acceleration programs. ► Received the Distinguished Mentor in two consecutive years, 2018 and 2019.
ISOC - Internet Society, Venezuelan chapterMember of the Executive Committee, former President, founding member.
Jun. 2007VenezuelaInternet Socíety - ISOC - is a non-profit organization that promotes the open development, evolution, and use of the Internet for the benefit of all people throughout the world.
► Founding member for the Venezuelan Chapter, 2007.
► Elected member of the Executive Committee, serving as Communications Director for the 2012-2014 term.
► Elected President and member of the Executive Committee for the 2014-2016 term.
► Elected member of the Executive Committee, serving as Communications Director for the 2017-2018 term. Ceased executive functions when moving to Chile, in late 2017.
ExpoConsultoresDirector
Jan. 2002Latin AméricaExpoConsultores is a marketing and business strategy firm, offering onsite and remote highly personalized services to B2B and B2B clients in Europe and the Americas, in three key areas: Consulting, Project Implementation, and Training. Founding director with full P&L responsibility including prospecting and operations, especially focusing on strategic direction of projects and team building with customers. Personal and direct involvement in strategic alignment, planning, and teaching. Concentrates and leads teams working on digital transformation and CRM/automation, digital advertising on various platforms, website building, search engine and conversion rate optimization (SEO and CRO), content generation, and social media management. Extensive experience as a teacher and speaker, with 300+ courses and conferences in 5 countries since 2010, including graduate studies, diplomas, and short courses. As a certified entrepreneurship mentor, collaborated with several business incubators since 2015. In 2021 completed a certified coaching course and started his practice as an executive coach, helping managers and directors to make better decisions.
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