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Work Background
Kriski.beSki Instructor
Nov. 2022Antwerp, Flemish Region, Belgium
SnowWorldSki Instructor
Oct. 2022 - Apr. 2024Antwerp, Flemish Region, BelgiumI spent roughly 200 hours teaching a variety of skill levels, from absolute beginners until parallel skiërs, and age groups. I focussed mostly on teenagers/adults.
Sneeuwsport VlaanderenPartnerships
Sep. 2022Antwerp, Flemish Region, BelgiumAccomplishments: - Sourced, negotiated and managed the partnership with ski wearable company CARV.
Level UpFounder
Feb. 2020 - Jan. 2024Antwerp, BelgiumLevel Up was a talent-centric agency for esports & gaming. Our passion: Building relationships that deliver. Notable accomplishments: - Signed Michaela Lintrup as a Red Bull athlete. - Negotiated the deal for the only European streamer to be part of the global HyperX marketing campaign "We're all gamers" which included names like Pokimane, Shroud, Dele and Post Malone.
SEG InternationalManaging director, Esports
Jul. 2017 - Dec. 2017Amsterdam Area, NetherlandsSEG is an international sports and entertainment business, present in 20 countries. For the past 15 years, SEG has grown into the European leader in talent representation, including over 400 elite athletes, coaches, industry executives and prestigious sports organizations across the sports and entertainment industries. Responsibilities: - Headed up talent acquisition in the esports space (professional players/shoutcasters/streamers) - Built the internal division culture and grew a team of agents - Led business development/strategic partnerships with endemic and non-endemic brands
Mats AdamsManaging Director
Oct. 2015Antwerp Area, Belgium- Currently working on a new soon to be launched startup. - Founded Level Up, a talent-centric agency for esports & gaming. - Led SEG's entry into the esports market. Focussed on professional talent management solutions and marketing opportunities. - Overwolf: Was brought on as Partnerships Manager to setup best practices for influencer outreach/account management. During my time there I managed two interns directly. - Mediarex: Led their entry into the esports market covering responsibilities such as, but not limited to, setting up best practices for their Twitch broadcasts, outreach to potential esports partners/influencers and forecasting of community feedback.
Cloud9 EsportsTeam Operations Manager
Nov. 2014 - Jun. 2015Responsibilities: - Helped innovating best practices for talent management - Directly managed the Hearthstone team consisting of Gnimsh/Hafu/Strifecro/Kolento/Ekop/Tides - Assisted with a variety of in-house projects (store/marketing/branding)
AZUBUEsports Manager
Mar. 2014 - May. 2014RemoteAccomplishments: - Secured partnerships with some of the best gaming organizations in the world - Successfully initialized contact with AAA publishers to bring them to the platform - Innovated best practices for talent management Responsibilities: - Organised crossdepartment collaboration to source new talent, developers and publishers - Public-facing role coordinating with global marketing goals to create new external opportunities
AZUBUCommunications Coordinator - EU Community Coordinator
Oct. 2013 - Mar. 2014RemoteAccomplishments: - Implemented social media campaigns that resulted in a 300% growth of Facebook/Twitter followers - Planned and executed an ongoing content calendar for EU via all major social media networks Responsibilities: - Monitored and reported on the successful execution of the communications plan - Developed strategic marketing plans, future forecasting, community engagement strategies and retention strategies
QuakeNetPublic Relations Manager - Lead Public Relations Manager
Jan. 2010 - Oct. 2013Accomplishments: - Initiated and secured cross-platform integration with Own3d.tv and Azubu - Secured large online community events with EA, Riot Games and Ubisoft for titles such as Battlefield and League Of Legends - Grew the PR department from a 1 man team to co-leading a 5 man PR department, co-leading all PR efforts for the network Responsibilities: - Created partnerships between QuakeNet and external gaming studios/publishers - Lead the localization process to ensure maximum engagement with users globally
QPAD Pro Gaming GearCommunity Manager
May. 2006 - Jul. 2008Accomplishments: - Founder of Qcup, competition which quickly grew out to a large competition, spread over several games with LAN finals Responsibilities: - Sourcing, promotion and sponsoring of esports teams in Europe - Responsible for strategy advisory, reporting directly to Global Community Manager
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