I am a senior leader in the esports industry with over two decades of experience driving growth at the intersection of talent, brands, and competitive gaming.
I have led high-impact initiatives with AAA publishers, elite esports teams, global events such as ESL and DreamHack, and hardware manufacturers.
As Head of Esports at Sports Entertainment Group (SEG), I built the division from the ground up, overseeing talent acquisition, internal team development, and strategic brand partnerships.
I later founded my own talent agency, securing landmark deals with global brands including Red Bull and HyperX, and advising Fortune 500 companies like Porsche, Bacardi, and Radisson Blu on their esports market entry.
I bring a unique blend of entrepreneurial instinct, strategic vision, and deep industry connectivity — with a proven track record in brand elevation, talent representation, partnerships, account management and business development across gaming and beyond.More...