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Work Background
Syneos Health CommunicationsEVP, Central Strategy Lead
Oct. 2021Columbus, Ohio, United StatesBuilt and launched Predictive Storytelling from the ground up, pioneering a capability that redefines brand engagement through predictive insights and tailored storytelling. Designed, piloted, and scaled a foundational strategic method—now the cornerstone across all of Communications—rooted in behavioral science and crafted to be repeatable and turnkey. This approach has become a go-to framework for pharma clients of all sizes and challenges, providing a clear, intuitive pathway that resonates deeply and drives engagement across diverse brand needs. Developed proprietary intelligence platforms (Mindset Engine and Empathy Engine), breakthrough tools that deliver audience insights, ensuring that brand communications resonate deeply and authentically. Established the Central Strategy team as a catalyst for curiosity and continuous learning. This environment has made the team a natural incubator for high-impact solutions that enhance decision-making and drive tangible results and business growth. Led complex pitches and high-profile client engagements through strategic leadership and bespoke solutions, ensuring long-term partnership and strategic growth.
Syneos Health CommunicationsSVP of Strategy
May. 2020 - Oct. 2021Columbus, Ohio Metropolitan Area
Nutrition NerdFounder
Mar. 2020
Syneos Health CommunicationsSVP, Insights & Innovation
May. 2018 - May. 2020Columbus, Ohio Area
SBC AdvertisingSenior Vice President, Strategy
Aug. 2017 - May. 2018Columbus, Ohio AreaAs SVP of Strategy, I led the trifecta of nerdery: strategy, digital, research & insights. In addition to driving client work and new business, I was responsible for three significant agency initiatives: 1) re-establishing the agency's strategy discipline, 2) repositioning the agency, and 3) building a digital practice from the ground up, including a cross-functional Digital Task Force and an innovation incubator. Key clients: Bed Bath & Beyond, Bruegger's, Ohio Department of Taxation, Fazoli's, fred's Pharmacy, Ohio Tuition Trust Authority (Ohio's 529 College Savings Plan), BalletMet.
OlogieExecutive Strategy Director, Brand Experience
Apr. 2016 - Aug. 2017Columbus, OHOlogie's primary lead for the brand experience strategy offer. Brand experience includes all of the ways that a brand comes to life, with an emphasis on digital channels and holistic content strategy.
OlogieDirector of Brand & Digital Strategy
May. 2014 - Apr. 2016Columbus, Ohio AreaAs the Strategy Director and manager of the digital strategy team, I: - Structure and design the framework for deliverables related to content strategy, social media engagement, website redesigns, and integrated "omnichannel" experiences - Oversee and participate in the development and delivery of all strategic digital deliverables, including research, analytics, audience segmentation, user personas, and strategies for: digital experiences (web, tablet, social networks and platforms; mobile); digital marketing campaigns and media; content; social - Proactively work with Business Development and Client Services to uncover opportunities for increased digital work with existing clients, develop trusted client relationships and pitch new ideas/opportunities that lead to new client engagements .:. CO-AUTHORED: "This is Gen Z." http://ologie.com/gen-z/ CLIENTS: OCLC, PNC, Nationwide, Gonzaga University, Shane Co., Northwestern University, Michigan State University, Vontobel Asset Management, Central Ohio Transit Authority, Westmont College, University of La Verne, Albright College, Columbus State Community College, University at Buffalo.
EXPRESSManager, Social Media & Mobile Marketing
Sep. 2011 - May. 2014Columbus, Ohio AreaOversee all aspects of social content and community management with the goals of building sustainable online communities, increasing brand awareness, attracting new customers and deepening customer engagement all while supporting online and in-store sales. Develop and execute a social strategy across earned, owned, and paid social media to drive increased customer engagement, brand advocacy and community expansion. Coordinate trend and brand messaging for the Express branded social channels with the creative, brand, PR and merchant teams including key bloggers and industry influencers; partner to develop outreach program for ongoing and consistent communication with this community. Design and deliver weekly analytics against engagement, revenue, conversion, loyalty KPIs and trends/opportunities in social conversation from monitoring the customer and competitive landscape. Integrate social media efforts within store and e-commerce environments. Contribute to conversion and brand experience, seamlessly and authentically. Develop multi-channel customer acquisition, retention and loyalty programs with a deep focus on mobile execution. Manage development and launch of mobile virtual card (digital wallet) integration with the Express Mobile App, a first-of-its-kind mobile payment solution for specialty retailers. Execute one-of-a-kind store to SMS multi-touch point integration to drive SMS opt-ins and store traffic leading in to Holiday 2013. Manage digital marketing strategy around Express' partnership with NBC's Fashion Star, first-ever nationwide sweepstakes with SMS method of entry & social media calls to action to sustain seasonal engagement. Negotiate donation of a 2013 Fiat 500 as part of grand prize package. Design and execute fully integrated mobile marketing campaign in partnership with Fandango - work featured in CMO.com and Mobile Commerce Daily. Drive SMS and mobile app programs to realize a quadruple-digit ROAS annually.
Nationwide InsuranceSocial Media Marketing Manager
Sep. 2010 - Sep. 2011Develop, execute and measure enterprise-level and campaign-specific social media strategies in alignment with overall business and marketing objectives. Manage scoping phase, pilot program and implementation/national rollout of $1M enterprise-wide social content management platform (Syncapse). Drive social commerce program with Bazaarvoice to deliver customer Ratings & Reviews to Nationwide Insurance Facebook presence (first major insurance carrier with Ratings & Reviews capabilities on Facebook). Educate 3,500+ independent agent force on creating and maintaining a best-in-class social media presence. Foster vendor relationships with Twitter, Facebook, LinkedIn, CoTweet as well as a variety of digital agencies. Develop and implement social monitoring program to maintain pulse on customer needs, brand reputation, competitors, top influencers, product/service gaps and sentiment. Build enterprise-wide social governance and crisis management plans to mitigate potential risks in a highly regulated industry’s social landscape. Partner with Client Insights & Analytics to establish and refine social and mobile success metrics and KPIs.
JPMorgan ChaseMarketing Manager in Private Banking
Feb. 2008 - Sep. 2010Develop and implement annual and quarterly marketing plans and segment-specific acquisition plans. Support development of online and mobile initiatives (redesign/consolidation of banking and investments client sites; J.P. Morgan iPhone/iPad banking applications, mobile QuickPay and Quick Deposit; online marketing of mobile capabilities). Lead usage assessment, redesign and usability testing for intranet site reorganization. Drive J.P. Morgan credit and debit card redesign. Manage execution of 60+ annual targeted, personalized direct mail and online advertising programs. Manage all client communications/client experiences around merger of JPMorgan Chase and Washington Mutual. Lead and manage re-branding initiative for banking practice. Monitor sales pulse to understand client needs and develop on-demand marketing collateral to address changing market environment and evolving client concerns. Support all new product development and launches.
Cleverley & AssociatesCreative Strategy Specialist
Nov. 2004 - Feb. 2008Managed launch of web application to provide first-in-class site for accessing, aggregating and customizing hospital financial data. Designed, developed, and managed corporate and product line-specific web sites. Coordinated planning, logistics and lead-generation strategy for all corporate events and trade shows. Orchestrated creation and execution of monthly e-newsletter. Organized quarterly web educational sessions.
Safelite Auto GlassCommercial Sales Manager & Sales Team Trainer
Oct. 2003 - Nov. 2004Negotiated discrete and high-volume transactions with national auto glass buyers and fleet partners. Coached new sales representatives and evaluated progress in a classroom environment; administered additional one-on-one mentoring if necessary. Assessed employee training needs and designed intranet training modules to address gaps.
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