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Work Background
Founder
Frequency NeurofitnessFounder
Apr. 2024Atlanta, GA-Spearheaded the creation of a groundbreaking fitness approach that emphasizes the enhancement and regulation of the nervous system through specialized somatic and sculpt movement techniques. -Conducted extensive market research to identify a significant gap in the fitness industry, leading to the strategic development of tailored programs aimed at health-conscious individuals seeking holistic wellness solutions. -Formulated a comprehensive launch strategy that included targeted marketing, community engagement, and partnerships with wellness professionals to effectively reach and attract the ideal clientele.
Managing Director
BeautycounterManaging Director
Mar. 2015 - Dec. 2024Charlotte, NC-Directed a team of 3,000+ consultants, leading efforts to grow revenue and expand market reach. -Exceeded lifetime sales goals, driving organizational sales of over $90M while cultivating top-tier talent through mentorship and coaching. -Designed and executed annual sales, marketing, and business strategies, including targeted omnichannel campaigns and growth initiatives. -Organized large-scale events, training sessions, and team retreats to foster collaboration and professional development.
Director of Marketing
Sweet RelishDirector of Marketing
Apr. 2012 - Dec. 2013Charlotte, North Carolina Area-Repositioned the brand by identifying key market opportunities, enhancing website functionality, and refining the revenue model. -Created and implemented marketing strategies to boost user engagement, grow membership, and increase sales. -Built and managed a high-performing marketing team, leading influencer collaborations and sales promotions to amplify partner brand visibility.
Account Executive
Concentric MarketingAccount Executive
May. 2005 - Jan. 2007
Assistant Account Executive
Concentric MarketingAssistant Account Executive
Aug. 2004 - May. 2005
Various Roles
Concentric MarketingVarious Roles
Jun. 2004 - Nov. 2008Charlotte, NC-Senior Account Executive (2007-2008): Managed multi-million-dollar accounts, delivering creative campaigns that exceeded client expectations. -Account Executive (2005-2007): Built strong relationships with clients, driving consistent growth in revenue. -Assistant Account Executive (2004-2005): Supported senior team members in creating detailed marketing strategies and event plans.
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