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Work Background
Virtuous VodkaHead of Design/Kommunikation
Aug. 2023Sweden**Brand Design/Communication/Marketing - Head of Design/Communication** Successfully led the brand development and communication strategy for Virtuous Vodka, driving its global expansion and recognition. Under my leadership, Virtuous Vodka was awarded the prestigious title of "World's Best Vodka" for two consecutive years.
University of GothenburgMarketing Communications Specialist
Apr. 2022Gothenburg, Vastra Gotaland County, Sweden**Consulting Engagement with the University of Gothenburg** Served as a communication consultant for the University of Gothenburg's Institute for Pedagogical Studies (IPS). Focused on enhancing communication strategies and implementing targeted marketing initiatives to optimize new student recruitment.
University of GothenburgCommunication consultant at Gothenburg University
Apr. 2022 - May. 2023Gothenburg, Vastra Gotaland County, Sweden
JÄMYCommunication consultant at JÄMY
Dec. 2021Sweden**Communication Specialist** Contributed to the development of effective communication strategies and materials. Assisted colleagues in drafting reports for state submission and contributed to the design of various products. Played a key role in enhancing the organization's online presence through website development.
Life Padel Norden ABMarketing Communication Manager/Brand Manager
Nov. 2019Gothenburg, Sweden**Brand Development and Marketing Strategist** Played a pivotal role in the inception and growth of a new padel company. Developed a comprehensive marketing strategy and communication plan, establishing the brand's DNA and defining its desired perception. Successfully positioned the company for organic expansion and oversaw the development of its digital presence, including website, social media, brand identity, and graphic design.
Sport&Fritid ABEcommerce Marketing Manager/Brand manager
May. 2017 - Dec. 2019Gothenburg, Sweden**Communication Strategist and Brand Repositioning** Successfully executed a comprehensive rebranding project for Sport&Fritid, a leading Swedish e-commerce company. Developed a strategic communication plan encompassing new graphic identity, platform redesign, and a revitalized social media presence across Facebook, Instagram, and YouTube. Additionally, oversaw the creation of print materials, including full-page advertisements in major daily newspapers.
Dynamic CommunicationsDesigner/Co-owner
Jan. 2013 - Jul. 2013Gothenburg, SwedenWeb/IT projects, advertising, graphic design, business development.
Webbhuset ABDesigner/Co-Owner
Jan. 2007 - Dec. 2012Göteborg
Onside KommunikationCompany Owner - Advertising Agency
Jan. 2005 - Feb. 2017Emphasizing GrowthI successfully founded and scaled an advertising and digital agency over a 12-year period. Our team provided a comprehensive suite of services, from strategic communications planning to the execution of creative advertising campaigns, driving growth and success for our clients.
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