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Work Background
HCLTechTechnical Writing Analyst
Apr. 2024Pittsburgh, Pennsylvania, United States• Write consumer-facing responses to Google shopping searches, catering the grammar, style, user-friendliness, and information strategically to teach Gemini how to give similar responses. • Review shopping-related content written by Gemini and provide feedback on her effectiveness in helping the customer, her accuracy, and overall the content she provides. • Collaborate on training across departments for building tools that let users submit photos of themselves in order to try on beauty products or clothing. • Review shopping web pages and evaluate their quality based on specific criteria, enabling Google to avoid sites that are less helpful to users.
GrowthHiveMarketing Automation, Content Creation, and Reporting Lead
Jun. 2023 - Sep. 2023Pittsburgh, Pennsylvania, United States• Wrote, optimized, and published blogs designed to make it easier for manufacturing websites with less authority in Google’s algorithm to rank higher. • Led social media on a marketing campaign for GrowthHive. Wrote creative posts in our brand voice for X (Twitter), Instagram, LinkedIn, and Facebook. Scheduled posts and monitored activity. • Wrote and executed strategic short-term and long-term SEO plans based on manufacturing clientele SEO data and team expertise. The plans were designed to fix site crawling issues, improve online visibility, develop brands, increase rankings, grow website traffic, expand outreach, and ensure higher potential for conversions. • Wrote and optimized web copy, meta descriptions, meta titles, and alt text for images on manufacturing clientele websites in order to improve rankings, increase click-through-rates, develop branding, and grow traffic. Made website edits to improve site crawling such as resizing images. • Wrote and edited email copy, preview text, subject lines, call-to-action button copy, and alt text for email campaigns. Scheduled delivery according to timing strategy, performed A/B testing, and made lists of contacts to target emails. • Managed HubSpot, SEMRush, Google Analytics, and Google Search Console accounts while working with HTML code and ensuring timely, strategic execution of marketing campaign decisions. • Analyzed SEMRush and HubSpot data while managing reports that showcased updates in performance on all aspects of online presence.
AosomContent Coordinator
Mar. 2022 - Mar. 2023• Head of PPC and organically ranking retail content for pets, children, and fitness/outdoor categories. Responsible for product marketing strategy on Amazon and other online marketplaces. Editor for home and kitchen category, responsible for proofreading and revisions. Managed online marketplace back-ends to ensure high-quality product detail pages. • Wrote monthly reports designed to upgrade Aosom’s competitive strategy and influence product designs. • Conducted SEO research using MerchantWords and Helium10 in order to optimize product detail pages for Amazon’s search engine algorithm. • Worked closely with global teams to write, optimize, and edit high-quality and cohesive content. • Analyzed sales data broken down by category, channel, and product, comparing week over week, quarter over quarter, and year over year. • Discussed customers’ written reasons for returns and refunds in regard to company improvement.
DICK'S Sporting GoodsE-Commerce Content Specialist
May. 2021 - Mar. 2022• Wrote and edited copy in HTML format to be published on the DICK’s Sporting Goods online store. Developed content on high-end outdoor brands in numerous product categories. • Worked May to August and December to March.
JP EnterprisesWriter
Aug. 2019 - Mar. 2020Greater Pittsburgh Area• Wrote and proofread ad copy for products in several categories of the Acklands Grainger book. • Wrote email copy for a Purell hand sanitizer marketing campaign. • Updated product images, ad titles, and specs tables.
Western Pennsylvania Regional Data Center (WPRDC)Writer and Editor
Jun. 2018 - Aug. 2018• Revised and expanded a proposal communicating the Western Pennsylvania Regional Data Center’s sustainable practices and its benefits. • Interviewed users and wrote profile pieces on their usage of the data in the Western Pennsylvania Regional Data Center’s online system. • Developed a set of presentations and activities for community events that aim to increase data literacy.
University of Pittsburgh Writing CenterWriting Tutor
Jan. 2018 - Apr. 2019• Proofread essays and made deep edits for grammar, tone, cohesion, concision, word choice, clarity. • Taught fundamental grammar to non-native English speakers from a diverse range of countries. • Worked on social media team. • Wrote educational content for a blog. • Taught freshmen how to perform well in college-level courses. • Assisted students in brainstorming sessions for writing assignments in order to push them intellectually, motivate them, and guide them.
Markowitz CommunicationsPublic Relations Intern
Jun. 2016 - Aug. 2016158 48th St., Pittsburgh, PA 15201• Helped publicize new businesses and events in Pittsburgh through writing and communications • Assisted with social media and attended press conferences
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