MilkywireVideo redigerare
Sep. 2018 - Sep. 2021Greater Stockholm Metropolitan AreaI had the privilege of being the first member of Milkywire's content team in a fast-paced startup charity, where I quickly grew and created data-driven content aimed at conversion. Over the years, my team and I developed and tested hundreds of diverse film formats for user engagement. I managed some of these projects independently and reported our findings back to the team. These films, showcasing grassroots organizations and critical issues such as climate change and endangered species, were featured on our platform as well as on Instagram, TikTok, and YouTube. Each format was tested to gauge audience engagement and their willingness to support and donate to these causes. Contributed to growing Milkywire's Instagram following from 0 to 15k+ followers. Analyzed user feedback to continually refine and improve content strategies, enhancing engagement and donation rates. Built a content bank for the entire organization, using metadata and keywords for all film and photo material.