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Work Background
Match Sync Marketing ConsultingCreative and Media Director; Co-Owner
Sep. 2019 - Feb. 2021Kingston, Jamaica
iCreate InstituteCreative Trainer
Feb. 2018 - Oct. 2019kingston, JamaicaI have trained creative professionals in Content Strategy, Advertising Design, and Digital Marketing.
Match Sync Marketing ConsultingChief Executive Officer
Aug. 2015Kingston, JamaicaMy consultancy focuses on Media Analysis, Media Planning and Media Buying. Media Analysis allows us to evaluate media trends in the Jamaican landscape as well as your brand's media buying behaviour. This is necessary to assess potential strengths, opportunities and weaknesses. With this information, we can pinpoint areas that should be further explored. For example, should your contracted packages, spots and newspaper positions be reassessed based on your target and the changing landscape? Both an art and a science, Media Planning is where we visualize the communications strategy then drill down to the media strategy and tactics. Here are some of the questions we seek to answer: =>What media channels should you use to communicate with your target audience and why? =>When should this communication take place? More than just dollars and cents, Media Buying relies heavily on relationships with media house personnel, and on managing negotiations to gain the maximum amount of savings. Media Buying also includes consistent assessment and reconciliation, answering questions like: =>Does the planned spend match up to the actual spend? =>Has your brand accrued any media savings?
The Lab (The Limners and Bards Limited)Brand Strategist and Media Planner
May. 2014 - Sep. 2015Kingston, JamaicaNotable Accomplishments: • Successfully set up a functioning and profitable media department • Was instrumental in acquiring and managing a client who invested up to J$15Million in Media buys for 6 months. • Managed a Client base that tripled in the space of one year. • Successfully negotiated commission rates with major media houses Responsibilities included: • Management and evaluation of media placements to ensure effectiveness. • Development of media plans for brands • Management of brand media budget, planning of media channels and execution of activities to achieve sustained growth. • Development of marketing strategy for various projects • Delivery of comprehensive reports on digital competitive analysis for large local organizations.
TMC MindshareMedia Planner
Sep. 2012 - May. 2014JamaicaNotable Accomplishments: • Led a research project aimed at uncovering the shoe shopping behavior of females, aged 20 to 44, in Jamaica. This survey was conducted both online and offline. • Played an instrumental role in a team tasked with uncovering and analyzing consumer insights via Digital channels. Responsibilities centered around the development of media plans based on developed customer profiles. Specifically, this entailed: 1. Calculation and assessment of audience figures 2. Scheduling of TV, radio and print placements 3. Preparation and analysis of ratings 4. Management of media bookings
Choice Business Solutions LtdOperations Manager
Feb. 2012 - Sep. 2012Kingston, Jamaica1. Management of Internal Processes including: -Payroll -Human Resources -Outsourcing 2. Management of Internal and External Communications 3. Management of Customer Relationships 4. Brand Management
Virginia Dare Extract Co.Marketing Intern
Jun. 2011 - Jan. 2012Consumer Research; Trade Show support; Development of Sales Materials
Healthworks Fitness Centers for WomenMarketing Intern
Mar. 2011 - May. 2011Contributed to -Market Research -Email Marketing -Database Management -Social Media Strategy
Emerson CollegeStudent
Jan. 2009 - Dec. 2010MA in Integrated Marketing Communications
Pfizer CaribbeanMedical Representative
Apr. 2005 - Aug. 2009-Formed and managed relationships with targeted physicians and other Health care customers so as to promote established Pfizer products. These were products characterized by heavy competition and decreasing brand presence. -Generated, maintained and increased sales according to a budget within the designated territory by favorably influencing the prescribing habits of the targeted physicians -Developed and followed through on product specific campaigns, changed every quarter -Developed and delivered informative product presentations to doctors and other medical professionals based on specific segment needs in order to maximize product market shares -Created marketing plans based on customer research and seasonal trends
Digicel GroupCustomer Care Agent
Jan. 2005 - Apr. 2005I worked with customers who called into the center. I answered questions and fielded concerns.
Smythe, Witter and AssociatesOffice Assistant
Jan. 2000 - Dec. 2001-> Clerical Work -> Conference support
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