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Work Background
FreelanceGrowth Marketing Manager & Creative Director
Nov. 2022Specialty in data-driven strategies & creative production for a holistic omnichannel brand experience. Do you have a problem reaching an audience? Generating more leads? Can't break through the noise of everyone else? Not sure what to measure or why? Then let's talk! *Currently working with banking & credit card brands such as Refunder Pay, TUI Card, and DNB via partner Elysium.
Sony Network Communications EuropeMarketing Manager
Nov. 2021 - Nov. 2022Malmö, Skåne County, Sweden12-month parental leave cover. Responsible for B2B lead gen, demand gen, conversion optimization and customer lifecycle marketing with initiatives across online channels for EMEA, APAC, and North America. Set up marketing automation projects for lead nurturing in CRM (Hubspot) based on industry/roles personas. Sales and customer success support by materials, strategies and market events. Oversaw and managed all lead gen & brand awareness ads on SEM Google Ads and Linkedin. Results reporting and data analysis to present actionable insights for other departments. Team lead with full budget responsibility.
RadinnDigital Marketing Specialist
Mar. 2021 - Nov. 2021Malmö, Skane County, SwedenFocused on the customer purchase journey, driving traffic to the site, optimizing our lead generation, and the lead qualifying process through the sales funnel. Launched growth initiatives for our digital channels, and created campaign landing pages with AI conversion optimization. Set up automated email (nurture & drip) campaigns for B2B and B2C. Were driving projects across Sales, Ecom, Creative, and Dev. Set up market data analysis and reports, trends, and next year's goals & KPIs.
Ekonomiforum SkåneBoard Member / Content Manager
Jun. 2020 - Dec. 2022Malmö, Skane County, SwedenBoard member and Content Manager for the Malmö-based non-profit organization Ekonomiforum Skåne. It is a membership organization hosting events with well-known local speakers working in micro and macroeconomics.
Ideon Science ParkContent Manager
Mar. 2019 - Mar. 2021In charge of digital communication, marketing, branding and social media/web/newsletter channel strategy and production. Organic growth tripled on LinkedIn and 35% on Instagram and Facebook. Handled all branding and communication of over 200 events (physical and online). Set up internal processes and infrastructure for marketing, web and CRM (Hubspot).
Pyramid CommunicationArt Director
Aug. 2018 - Mar. 2019Helsingborg, SwedenPitch work for new business. Branding and web design for scale-up (then startup) SiB Solutions – Optimised logistics with AI, IIoT and intelligent video analysis.
Emmaljunga Barnvagnsfabrik ABArt Director & Brand Builder
Mar. 2017 - Aug. 2018Built brand new e-commerce and digital marketing department to create and execute
Emmaljunga’s global marketing strategy. Created an omni-channel brand strategy. As Art Director I did the branding, worked with tech partners to build the e-commerce website and internal infrastructure, responsible of digital content production and implementing marketing strategy. * Product line NXT: launch branding and marketing
* Revenue increase 25 MSEK with new product line and marketing efforts with sales team
* Creation and development of e-commerce platform and B2B key account sales activities
AKQAAssociate Art Director
Jul. 2015 - Mar. 2017San Francisco Bay AreaBrand strategy and art direction as a part of the Creative team at AKQA in San Francisco. Worked closely with UX, Strategy and Tech teams on new business pitches, retail brand experience solutions (digital and in stores), social media campaigns and strategy, brand building, B2C and B2B lead gen.
* Product launch campaign pitch work for Apple and the new (at that time) iPhone 7.
* Future product ideation & pitch for DirecTV
* Creation of Guitarhero.com website for Guitar Hero Live launch * Clients: Dr Pepper, go90, Verizon, Visa B2B, Guitarhero.com, DirecTV and AUDI USA
AKQAAssociate Motion Designer
Aug. 2013 - Jul. 2015San Francisco Bay AreaHandled a range of projects and responsibilities; from editing case studies for awards to pitching for new clients and to lead video production for clients. Worked on photo and video shoots, script writing with AD’s and Copywriters, Interaction Design with UX.
* Lead designer and animator for Verizon’s Digital Signage: their entire output of informational-,
product- and promotional videos shown on their in-store screens throughout America.
* Worldcup in 2014, the Samba of the World social campaign for Visa: involving 32 film makers from 32 qualified countries. 400 million media impressions, 850 million shared social impressions, 1.7 billion digital impressions, 88 million video views and +2 million Facebook fans. * Clients: Verizon, Budlight, Google+, Air Jordan, VISA, Levis, Target, Google Glass, NVIDIA,
Destiny (the game), Activision and Cannes Future Lions.
AKQAFuture Academy - Motion Graphics Intern
May. 2013 - Aug. 2013San Francisco Bay AreaCLIENTS
Verizon, Levi's, Playstation Vita, Budlight Platinum. AKQA runs a 3-month long internship called the Future Academy, I started the summer internship in May 2013, right after graduation. During those 3-months, I was on a pitch for Playstation Vita, Budlight Platinum and did work for both Verizon and Levis.
Burger King CorporationRestaurant Assistant
Aug. 2009 - Aug. 2012Malmo, SwedenWhile being an international student in USA I worked full time during my summer and winter breaks. The restaurant is in a high traffic part of Malmo so the pressure was constantly on no mather if I worked in the kitchen, serviced customers at the cashier or in the drive-through.
Elysium ABJunior Art Director
May. 2008 - Dec. 2010Malmo, SwedenDuring high school I worked part time at Elysium. My tasks involved updating websites, designing newsletters and brochures to our clients.
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