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Work Background
The Shelf Full-Funnel Influencer MarketingSenior Marketing Strategist
Jun. 2020 - Nov. 2023In this position, I generate creative concepts behind influencer content, utilize my deep understanding of social media, consider each client's goals, and recommend beneficial social platforms and post types, and develop ROI plans that work. I work very closely with the sales team to create a proposals that have helped the company grow, and thus helped the strategy team grow. I started as the only strategist and now manage a team of five!
The Shelf Inc.Account Manager
Jan. 2020 - Jun. 2020Job duties include: influencer outreach and negotiation, hiring and contracting, campaign creative ideation and execution (including drafting of creative briefs), content management (from approval to go-live dates to re-purposing IGC), as well as detailed reporting, including measurement of KPIs and overall campaign success and ROI.
Stitch FixFashion Stylist
Mar. 2019 - Dec. 2019Stitch Fix is an online personal styling service in the United States. It uses recommendation algorithms and data science to personalize clothing items based on size, budget, and style. The company was founded in 2011 and had an initial public offering in 2017 with a valuation of $1.6 billion. I was a men's stylist that involved building relationships with clients, handpicking apparel to ship out with a personalized touch, and understanding the strength in the combination of technology and art through the eyes of Stitch Fix.
WandererOwner
Mar. 2016 - May. 2019Taos, New MexicoWanderer was a trendy boutique in Taos, selling the latest apparel, handmade jewelry, natural body care products, and unique home goods. I was a one-person army, managing inventory, operations, marketing, social media, website management, POS upkeep, financial management, and ordering. Wanderer opened its second location in Albuquerque in 2017 and fully relocated to Fort Worth in 2018. Doors closed for good in May, 2019.
Les MéchantesCo-Founder
Aug. 2014 - Feb. 2016San Francisco Bay AreaAshley owned and operated a clothing/accessories boutique and e-commerce business. Duties included ordering, inventory management, financial management, social media, marketing and promotions, throwing pop up shops/events, designing and maintaining the website, networking, and organizing photoshoots. As a pop-up company, LM was based in Ghirardelli Square, The Yard at The San Francisco Giants Stadium, Goorin Brothers, and many more bars, salons, and events.
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