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Work Background
Wild DiversityAdventure Leader
Apr. 2021Portland, Oregon, United StatesCo-leading outdoor adventures for BIPOC & LGBTQIA+ communities, creating affirming experiences that build connection.
SuperDeep StudioInsights Director
Aug. 2020Portland, Oregon, United StatesLeading high-impact, participatory research and insights initiatives to uncover deep cultural insights and develop human-centered driven strategies. Partnered with diverse clients—including nonprofits and global brands—to bridge the gap between communities and organizations, aligning brand and product strategies with user needs. Key projects include leading multi-organizational research with the National Center for Youth Law to inform LA County’s five-year strategic plan to prevent child trafficking, supporting Adidas Innovation in exploring cultural trends in sport, creating a roadmap for rural engagement with BOGS, and developing brand voice and service strategy for Framework’s equitable homeownership platform.
SuperDeep StudioSenior Service and Experience Designer
Mar. 2018 - Aug. 2020Portland, Oregon
Self-employedFreelance Senior Experience Designer, Insights Strategist and Service Designer
Oct. 2017Portland, Oregon AreaProvide strategic insights and experience design for diverse clients, focusing on user-centered, justice-driven solutions across nonprofit and brand-oriented projects. Specializations include participatory research, service design, and narrative development, empowering organizations to align with community needs and values. Key achievements include driving brand strategy for early-stage initiatives, facilitating cross-functional workshops, and helping clients build deeper, lasting connections with their audiences.
Ziba DesignSenior Experience Designer
Feb. 2016 - Oct. 2017Led multidisciplinary design explorations and prototyping efforts across various high-impact projects, delivering insights that informed brand strategy and elevated user experiences for industry-leading clients. Collaborated closely with clients like Starbucks, developing a prototype for retail customization that strengthened brand loyalty and enhanced customer engagement. Excelled in translating complex insights into strategic, user-centered design solutions that advanced both client goals and user satisfaction.
Ziba DesignDesign Insights and Trends Strategist
Dec. 2014 - Feb. 2016Directed strategic research and insights projects, identifying key cultural and consumer trends to guide brand and product innovation. Spearheaded research with Alaska Airlines to enhance the pre-boarding and in-flight experience, resulting in service enhancements that aligned with the airline’s customer-focused ethos. Brought a multidisciplinary approach to identify emerging trends and deliver actionable insights that informed cross-functional strategies across brand, product, and design teams.
Ziba DesignEnvironment Designer & Design Researcher
Aug. 2011 - Dec. 2014Portland, Oregon AreaDeveloped creative visions and visual solutions for projects, ensuring alignment with client goals and resonance with users. Led and contributed to the design exploration, development, and execution of multidisciplinary projects, integrating insights and design to create impactful brand environments. Built expertise in understanding consumer motivations through targeted design research, testing design solutions, and facilitating collaborative workshops that aligned client and user perspectives.
The White Box GalleryAssistant Curator
Aug. 2010 - Aug. 2011Portland, Oregon AreaContributed to the production of several exhibits, including Ontologue, which showcased the work of Slade School of Fine Art graduates Benedict Youngman, Melis van den Berg, Sepideh Saii, and Joshua Kim, exploring themes around the solvent and unstable nature of being. Also supported the exhibit Bloated City/Skinny Language by HUNG Keung. Designed and produced printed publications for Ontologue, enhancing the exhibit’s visual identity and visitor engagement.
Banana Republic / Gap Inc.Visual Merchandising & Art Direction Specialist
Sep. 2008 - Jan. 2011Portland, Oregon AreaDirected visual merchandising and brand presentation strategies to create cohesive and engaging in-store experiences that aligned with Banana Republic’s brand identity. Led visual planning and execution, utilizing insights on consumer behavior to enhance product visibility and drive sales. Collaborated cross-functionally to develop display concepts and art direction that balanced aesthetics with strategic retail goals, ensuring consistency across multiple locations. Built expertise in visual storytelling, consumer engagement, and brand-aligned design, honing skills in both creative direction and team coordination.
Caldwell Cline Architects & DesignersArchitectural Designer
Aug. 2007 - Sep. 2008Marietta, GaSupported residential architecture projects by transforming hand-drawn sketches into detailed construction drawing sets, ensuring accuracy and alignment with design intent. Collaborated with senior architects to refine design concepts and develop technical drawings that balanced aesthetic vision with structural feasibility. Gained foundational experience in architectural drafting, design development, and project documentation, contributing to the seamless execution of high-quality residential projects.
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