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Work Background
Keepin' it FreshBusiness Development
Sep. 2021Cleveland, Ohio, United States+Drove company rebranding initiative to include non-apparel branded merchandise, establishing this product category as a new 23% of sales revenue stream. +Enhanced production efficiency and category sales by streamlining heat press services for small-run and complex orders; launched high-impact self promo projects and events to generate new revenue. +Partnered with leadership to define growth strategy and marketing goals; initiated implementation of SAGE platform to optimize product sourcing, project management, and CRM workflows. +Increased industry visibility through active trade association participation and event attendance, strengthening supplier relationships and tracking emerging trends and decoration methods.
The Sailor's ParlorOwner, Creative Director, Captain
Jun. 2019Cleveland, Ohio, United StatesIn 2019, I launched The Sailor’s Parlor as a short-term rental in Cleveland’s Gordon Square Arts District. Set in a charming century home near Lake Erie, the space quickly earned Airbnb Superhost status and maintained a 100% 5-star rating, thanks to its mix of historic architecture, walkable location, and eclectic, nautical-inspired design. Inspired by the home’s success and guest feedback, I expanded The Sailor’s Parlor into a lifestyle brand. In 2020, I began designing and sewing upcycled coastal/nautical accessories for people, homes, and pets—featuring materials like sailcloth, denim, and striped cotton. Product lines include bags and totes, tableware accessories, cat toys, and pet bows and bandanas. Since 2021, my goods have been available at curated pop-ups and local markets around Northeast Ohio. Upcoming projects include launching a new website and developing branded art apparel and lifestyle products for wholesale and online retail.
Violetta LabelDesigner/Sewer
Jul. 2011 - Nov. 2011United States, ClevelandHandsewn upcycled vintage fur luxury handbags for retail sale at a fine arts auction house.
LilyRox LLCCo-Owner
Apr. 2008 - Sep. 2009United States, ClevelandHandmade, fresh, organic, holistic, custom pet treats. Wholesale and retail
Red + Pink LLCOwner, Designer
May. 2003 - Mar. 2006United States, ClevelandHandcrafted leather watchbands, accessories, and jewelry. Wholesale, retail
Great Lakes Brewing CompanyHospitality Specialist
Mar. 2002 - Jul. 2020United StatesLed training and events across bar and restaurant operations
Participated in cross-functional teams including Appreciative Inquiry to support strategic growth and organizational development, extensive in-house and off site product and brand training teams
The Cleveland Museum of ArtWholesale Manager
Mar. 1997 - Nov. 2002United States, ClevelandLaunched and scaled Wholesale Division, increasing sales by 109% in two years through NYIGF trade show expansion and online retail strategy
Supported leadership through warehouse expansion and cross-departmental systems integration
Completed advanced training in Solomon IV; improved inventory and purchasing workflows, reporting, and system setup
Partnered with Head of Purchasing to create staff protocols and train retail buyers in PO entry, inventory tracking, and reporting within the ERP system
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