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Work Background
Pepperdine UniversityDirector of Performance Marketing, Development and Analytics
Jun. 2023Calabasas, California, United States
Cal Poly Pomona-Latino Professional Alumni Chapter (LPAC)Board Member
Jun. 2022Pomona, California, United States
Pepperdine UniversityDirector, Digital Marketing
Oct. 2016Calabasas, California, United StatesManage the direction of Pepperdine's digital strategy and ecosystem. Improve institutional website, search, and integrated marketing automation (email, events, social, mobile, etc.) initiatives to support recruitment, fundraising, and community engagement throughout the University and its 5 schools. Lead the Digital Marketing team of 8 in all enterprise initiatives and interactive projects.
City LoanVice President of Marketing
Mar. 2015 - Sep. 2016Long BeachExecuted strategic growth marketing and technology initiatives for City Loan’s title lending business. Focused on lead and revenue generation as well as business development for City Loan and its new customer facing brick and mortar stores.
Banc of CaliforniaVice President of Marketing Technology
Feb. 2014 - Mar. 2015Beverly Hills, CASpearheaded technology initiatives focused on lead and revenue generation for all brands and divisions of the bank. Collaborated in tandem with the CMO and Marketing Directors to develop and execute brand & division-specific marketing campaigns. Consolidated redundant technology platforms post merger and launch.
GlobanetHead of Brand and Marketing
Nov. 2012 - Nov. 2013Sherman OaksLed marketing, business operations, and pre-sales with a focus on acquiring new clients for a compliance and eDiscovery solutions company. Served as a member of the executive team while advising and supporting senior initiatives.
Nowcom Corp.Director of Marketing
Feb. 2007 - Apr. 2012Greater Los Angeles AreaEstablished in-house marketing agency with a team of 9 including marketing managers, specialists, web developers and graphic/UI/UX designers. Served as marketing lead and project manager for 8 sister companies. Executed national brand campaigns and product marketing for new to market SaaS products. Accountable for lead generation, website development and traffic acquisition, marketing communications, brand development and public relations.
AtempoMarketing Manager
Nov. 2004 - Jan. 2007Marina del Rey (Previously Storactive)Executed campaigns for product marketing, brand development, online marketing, lead generation, and sales and channel support. Created in-house web development and graphic design team while working with agencies, consultants and senior employees to increase brand exposure. Managed the brand merger after acquisition and built a new website and marketing collateral integrating all products under ATEMPO.
ESRIProduct Marketing Manager
Sep. 1999 - Oct. 2004Redlands, California, United StatesCreated and executed product marketing campaigns for both flagship product (ArcGIS) and new product extensions. Expanded and maintained product marketing and sales collateral including brochures, website, videos, white papers, web content and press releases.
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