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Work Background
Rural Media Group, Inc.General Manager
Jun. 2023Fort Worth, Texas, United StatesRural Media Group General Manager June 2023 | April 2024 Orchestrated the creation of captivating original programming, collaborating with acclaimed artists and industry luminaries to deliver award-worthy content. Seamlessly developed a comprehensive company evaluation, creating an optimized organizational chart, and streamlined operating plans to ensure flawless execution and deliverables that exceeded expectations. Key Skills: Visionary Leadership, Creative Direction, Team Motivation, Fiscal Management Negotiated deal with 9-time Grammy winners Asleep at the Wheel, yielding 26 episodes of "Ray's Roadhouse," generating over $500K in advertising revenue. Directed 22-member crew in pioneering 6-part NFR documentary, gaining unprecedented insider access to athletes' stories through adept leadership. Mentored and upskilled an inexperienced production team to flawlessly execute a complex 6-camera live music shoot, elevating their capabilities. Forged strategic alliances with prominent streaming platforms, broadening content reach and unlocking new revenue streams.
Pendleton PhotographyOwner - photographer
Dec. 2013 - Jun. 202313617 Inwood rd Suite 208, Dallas, TexasProfessional photographer Owner / Lead Photographer November 2013 | June 2023 Spearheaded a thriving photography enterprise, astutely overseeing all operational facets. Harnessed creative ingenuity and business acumen to propel consistent growth, while curating unparalleled client experiences that fostered unwavering loyalty. Key Skills: Entrepreneurial Prowess, Artistic Mastery, Strategic Marketing, Client Rapport Introduced trailblazing black-and-white techniques, securing coveted contracts with affluent organizations and driving substantial revenue influx. Revitalized brand identity and market positioning, catalyzing a tripling of gross income through inventive marketing and networking strategies. Pioneered cutting-edge athlete banner artistry, scaling services across 12 DFW schools and generating thousands in additional income streams. Elevated studio to preeminent destination for high school senior portraiture, booking over 1,000 annual sessions through peerless quality.
Phillips MediaSourceVice President
Sep. 1987 - Nov. 2013Dallas, Texas, United StatesPhillips Productions, Inc. Vice President, Creative Director, Senior Producer October 1986 | November 2013 Directed production operations, adeptly managing multidisciplinary teams and multimillion-dollar budgets. Spearheaded business development initiatives, securing lucrative contracts with Fortune 500 titans. Conceptualized and executed award-winning content strategies that captured imaginations. Key Skills: Strategic Visionary, Storytelling Virtuoso, Client Relationship Management, Inspirational Leadership Pivotal in the launch of RFD-TV, architecting programming, branding, and operational roadmaps for the pioneering national rural network. Revolutionized college recruiting videos with an ingenious approach, driving a 15% enrollment surge at TCU and influencing industry-wide emulation. Cultivated a 15-year strategic partnership with Centex Corporation, producing groundbreaking marketing campaigns that generated millions in revenue. Garnered 9 prestigious Regional Emmy Awards for peerless writing, production, and editing prowess, solidifying company's hallmark of excellence. Produced, crafted, and edited Texas Country Reporter, the longest-running, syndicated television show in television history.
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