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Work Background
www.merilitornqvist.comLife & Mindset Coach
Mar. 2024
Checkin.comSales & Partner Success Manager
Sep. 2022Tallinn, Harjumaa, EstoniaGrow faster with the easiest onboarding!
Checkin.com replaces your old solutions for signup, identity, and login with high-converting and fully compliant flows, be it in travel, FinTech, iGaming or any other industry!
Betsson GroupCommercial Product Team Manager - Games of Chance
Jan. 2022 - Sep. 2022Tallinn, Harjumaa, EstoniaLeading a team of five coordinators I was responsible for the casino product in the CEECA region, driving ROI and engagement through innovative campaigns and site optimisation. Running six brands in four completely different markets, each with a unique set of gambling regulations, my job was to ensure that the casino product offering of the company’s brands in these markets is competitive, user-friendly and compliant with the local regulations.
Betsson GroupBusiness Project Manager
Jan. 2020 - Dec. 2021Tallinn, EstoniaBusiness project manager for the launch of supercasino.ee. Ensuring that the legal, compliance and business requirements align with the third-party platform provider’s technical capabilities. Coordinating the vision and requirements between the business team and a creative agency to come up with branding. Making sure all stakeholders meet their deadlines and facilitating communication between all of them.
Betsson GroupAffiliate Manager Betsafe Baltics & Poland
Jan. 2018 - May. 2020Tallinn, Estonia• Responsible for affiliation results for Betsafe and Betsson on the Polish and Baltics markets; • Monitoring and analyzing affiliate performance to measure affiliate effectiveness and work with the rest of the marketing team to develop forecasts in line with budgets;
• Creating, planning and executing affiliate acquisition, retention and reactivation; • Building strong relationships with key affiliates and identifying opportunities; • Recruiting new affiliate partners into our affiliate program to support our brands and acquisition goals; • Providing email, Skype and phone support to partners; • Representing my region with Betsson Group Affiliates at industry events.
ComskillContent and Affiliate Manager
Jul. 2017 - Dec. 2017Tallinn, Estonia• Kasiino.com brand ownership including managing its content strategy, social media, SEO & SEO copywriting; • Media buying and its performance analysis for the Estonian market; • Managing a freelance content writer; liaising with casino affiliate managers.
Betsson GroupQuality Assurance Analyst & New Employee Trainer
May. 2016 - Jun. 2017Malta• Delivering employee trainings to the Betsson Group customer service department;
• Creating and managing the Group's sites' FAQ pages; • Creating and updating internal procedures for customer support agents on Confluence; • Monitoring and creating feedback reports about daily customer service activity on Oracle RightNow; • Working closely with other departments to ensure that the best possible quality experience is given to the customers
Betsson GroupSenior Customer Service Agent
Jan. 2015 - May. 2016Malta• Customer support for gaming sites via email, live chat and phone over Oracle RightNow; • Reporting daily issues, reporting any problems/wrong information on the site, • Translations for the site content into Estonian language; • Helping other agents with current questions and issues, reviewing customer accounts for bonus requests, etc.
Fortel Group of CompaniesHR & Administration Management intern
Dec. 2014 - Jan. 2015Sliema, MaltaInternship in Human Resources and Administration Management. My duties included but were not limited to updating company's employees' employment contracts; writing salary cheques; calculating employees' leave and sick pay; assisting accountants in several parts of the company and assisiting in general daily office duties.
Merlin Entertainments plcHost at Sea Life München
Mar. 2014 - Nov. 2014Munich Area, GermanyCustomer service in three different parts of the aquarium centre Sea Life: front desk for ticket selling and information, customer service in the centre's souvenir shop and photographer for welcome pictures.
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