My professional background is a dynamic blend of human resources and corporate finance. This diverse background has helped me cultivate a well-rounded skill set and a versatile approach to problem-solving.
Beyond my professional role, I am a creative at heart. I am a performing artist and theatrical improviser in the Tampa Bay area. It is my goal to educate as many teams as possible on the benefits of applied Improvisation skills in the workplace. I am deeply passionate about enriching team culture, promoting psychological safety and wellness in the workplace. I excel in analyzing processes for efficiency and implementing improvements.
I am an inclusive leader who values clear and transparent communication in all areas. I bring creativity to every aspect of my life, whether it is in my professional projects or performances near and far. Thinking outside the box is my strength, and I strive to infuse that innovative mindset into everything I do.More...
Natalia Gutierrez-Maisano
VP of Marketing
Verified
Highly motivated and results-oriented marketing strategist with 20 years of experience driving impactful brand growth and exceeding client expectations. I possess a deep understanding of the evolving marketing landscape and a proven ability to develop and execute integrated campaigns that deliver measurable results.
A strategic thinker with a strong foundation in market analysis and competitive intelligence, I excel at identifying opportunities, defining target audiences, and crafting compelling brand narratives that resonate with consumers. My expertise encompasses:
Strategic Marketing & Growth: Developing and executing comprehensive marketing plans aligned with business objectives, leveraging data-driven strategies to acquire, engage, and retain customers, and driving sustainable business growth.
Branding & Communication: Building strong brand identities, crafting compelling brand narratives, and ensuring consistent brand messaging across all channels. I excel in developing and executing effective communication strategies to build and maintain strong brand reputation and customer relationships.
Digital & Social Media Marketing: Expertise in all aspects of digital marketing, including SEO/SEM, social media marketing, content marketing, email marketing, and paid advertising.
Project Management & Execution: Leading cross-functional teams, managing budgets, and ensuring projects are delivered on time and within scope while overseeing the successful planning and execution of marketing campaigns from concept to completion.
Brand Management & Talent Development: Overseeing all aspects of brand development and management, ensuring brand consistency and integrity across all touchpoints. I also possess strong leadership and mentorship skills, fostering a collaborative and high-performing work environment within marketing teams.More...