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Work Background
Head of Marketing
DUSKHead of Marketing
Sep. 2022 - Aug. 2025London, England, United KingdomBuilding both the DUSK brand across the UK and marketing digital sampling campaigns at scale for major alcohol brands, including Campari, Patrón, Bombay, White Claw, Peroni and Tanqueray. Driving awareness & trial of NPD or increasing market share of existing serves in the on-trade, I've helped unlock entirely new customers across the UK, delivering tangible insights & brand tracking post-campaign to continue the growth momentum.
Brand Strategist
PilotBrand Strategist
Oct. 2021 - Sep. 2022Auckland, New ZealandWorking across paid and organic brand marketing strategy, growing renowned Australian & New Zealand fashion brands including Kowtow, Christopher Esber and Yu Mei. Marketing Manager for iconic kiwi kids brand, Band of Boys/The Girl Club.
Senior Marketing Executive
Deadly PoniesSenior Marketing Executive
Oct. 2020 - Oct. 2021Auckland, New ZealandWorking in a small, close-knit team to develop marketing strategy including organic social and email campaigns, copywriting, product and seasonal launches, go-to-market, influencer campaigns, events and customer acquisition. Leading sustainability initiatives including achieving Carbon Zero, and producing content and launching the new online Transparency Hub. Working closely with PR agencies in Australia and NZ, including writing press releases, brand partnerships and implementing strategy.
Marketing Executive
Deadly PoniesMarketing Executive
Nov. 2019 - Oct. 2020Auckland, New Zealand
PR & Marketing Executive
Overland Footwear Group (Merchant 1948, Overland, and Mi Piaci)PR & Marketing Executive
Feb. 2019 - Nov. 2019Auckland, New Zealand
Publicity Executive
Lily & Louis - Creative PR AgencyPublicity Executive
Sep. 2018 - Feb. 2019Auckland, New Zealand
Talent Lead
HelloFreshTalent Lead
Dec. 2017 - Jul. 2018London, United Kingdom
Recruitment Consultant and Social Media Manager
Global MedicsRecruitment Consultant and Social Media Manager
Oct. 2016 - Sep. 2017Auckland, New Zealand
Para Consultant
Global MedicsPara Consultant
Mar. 2016 - Oct. 2016Auckland, New Zealand
Recruitment and Employment Branding Advisor
Department of Corrections- NZRecruitment and Employment Branding Advisor
Dec. 2014 - Mar. 2016WellingtonImplemented a successful marketing campaign refining the employment brand strategy for frontline based roles - increasing conversion rates by 23% in during 3 month campaign, with a focus on digital and print media communications, word of mouth marketing, events, and market research
Recruitment Coordinator
Department of Corrections- NZRecruitment Coordinator
Mar. 2013 - Dec. 2014
Recruitment Intern
Department of Corrections- NZRecruitment Intern
Jan. 2013 - Mar. 2013Whanganui, Wanganui-Manawatu, New ZealandPart time during university semesters

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