Mollie Rofe has over 6+ years of experience in brand marketing, copywriting and strategy, across the UK, Australia and New Zealand within the fashion, lifestyle and hospitality industries.
She has spent the last 3 years living in London, as the Head of Marketing at DUSK - the Free Drink app, spearheading innovative campaigns for major alcohol brands, driving brand growth and engagement with Gen-Z consumers, alongside building a bold, punchy brand for DUSK, creating the go-to nightlife authority in the UK. Mollie has a proven track record of elevating brand presence, building brand affinity and fostering consumer loyalty through slick creative and strategic positioning.
Mollie is now travelling across Europe and North America before relocating back home to New Zealand.
Outside of work, Mollie is a dancer, enjoys reformer pilates, travelling (being a Kiwi, it is compulsory), cooking and writing.More...