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Work Background
The Gradient AgencyGenAI Coach / Creative Director
Apr. 2024SingaporeAt The Gradient Agency, we embody the spirit of the gradient, fluid, flexible, and always evolving. As a hybrid creative partner, we blend decades of expertise in branding, campaigns, social media, photography, video, and UI/UX with the transformative power of Generative AI. Our dual focus ensures you get the best of both worlds: proven creative excellence and future-ready GenAI workflows. We help brands tell stories that shine, scale content with purpose, and empower teams to master the tools of tomorrow. Whether through full-service creative execution or GenAI coaching, we deliver results that inspire and align seamlessly with your strategic goals.
darrenhwang.comFreelance Creative Director (ART)
Mar. 2024Singapore, SingaporeI deliver bespoke creative solutions designed around your unique needs, from concept through to flawless execution, always with a focus on driving measurable results. Let’s meet over a cup of coffee to discuss your objectives and explore how I can elevate your marketing and business endeavors.
Mediatropy Digital AgencyExecutive Creative Director
Mar. 2022 - Mar. 2024Singapore, Singapore- Started as Digital Art Director, improved the creative standards within the media agency. - Grew the creative team from 4 to 15 across multiple countries, delivering award-winning campaigns for clients such as Marriott, Mastercard, Yves Rocher and Shangri-La. - Directed the conceptualization and execution of projects across digital, social, and traditional media, ensuring alignment with client objectives. - Spearheaded new service offerings, including different design and analytics solutions as well as internal SaaS projects, contributing to over 50% of the agency’s annual revenue. - Represented the agency in client negotiations and production oversight, fostering long-term partnerships.
Mediatropy Digital AgencyCreative Director
Jan. 2021 - Feb. 2022Singapore
Mediatropy Digital AgencySenior Digital Art Director
Oct. 2016 - Jan. 2021Central Singapore
MediatropySenior Digital Art Director
Oct. 2016 - Jan. 2021Central Singapore
Digital MirageGeneral Manager
Jan. 2015 - Aug. 2016Singapore- Delivered marketing materials and architectural presentations, collaborating with cross-functional teams to meet project goals. - Supervised art department operations and liaised with vendors to ensure quality and timeliness. - Lead RFPs and manage client relationships.” - Directed a team of senior and junior designers at a branding and interior design agency, specializing in business design/website solutions. - Developed presentation tools, collaborated with in-house developers, and maintained effective client and vendor communication. - Oversaw daily operations, resource management, and product development, securing key projects for clients such as WOHA, CDL, and Far East Organisation. - Led the development of an innovative iPad app demo for architectural interactives using UNITY 3D. - Secured RFPs from government bodies like HDB, JTC, and LTA, while scaling external resources to meet project demands.
Six Planes Pte LtdArt Director
Dec. 2013 - Nov. 201435 Kallang Pudding Road, Tong Lee Building A #07-14- Directed a team of senior and junior designers at a branding and interior design agency, specializing in business design/website solutions. - Developed presentation tools, collaborated with in-house developers, and maintained effective client and vendor communication.
Digital MirageAssistant General Manager
Jul. 2012 - Nov. 2013SingaporeAssist General Manager in supervising, organizing, and managing the company
Digital MirageArt Director
Jan. 2011 - Sep. 201247a, tras street, singaporeDigital Mirage is a architectural visual communication company, we provide solution for ad agency, developer, architecture in producing illustration, animation and interactive media. As A.D. I will need to oversee projects and productions, bringing every pieces together.
Darren's WorkshopArt Director
Apr. 2009 - Dec. 2010Batu Pahat, Johor, MalaysiaArt Director, Designer, Teacher.
Provide basic art and design training for children and teenager.
Flash game graphic design and concept
Design class syllabus.
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