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Work Background
mindrealm.coachCertified Coach & Mentor
Feb. 2023I am a transformation and business coach that feels responsible for what world will be left for the next generations. One of the ways how I solve it is to catalize people and organizations on the way to sustainable future and bring humanity to the next level.
ShowHeroes GroupGlobal Director of Demand Operations
Sep. 2021 - Mar. 2025ShowHeroes Group is Europe's most innovative digital tech & media group with a focus on video. We have expanded across 20 markets and 40+ people in my department in the last few years. With that most of the focus has been on growing the teams, merger integration in day-to-day processes, working out quality monitoring systems, and finding ways to maximize the business targets from operational perspective.
ShowHeroes GroupDirector of Technical Account Management
Jan. 2021 - Sep. 2021
ShowHeroes GroupHead of AdOps
Mar. 2020 - Dec. 2021Berlin, GermanyManaging the Technical Account Management (TAM) team.
When I took this role in 2020 we were only 60 people in the company. Right now we are more than 420. At this point, most of the focus was on leadership, standardizing the processes of departments within the company, and with a heavy focus on programmatic environment exploration. This happened during the very start of pandemic so practically everything was happening digitally.
Infinitum AgencyAdvertising team lead
Jul. 2017 - Mar. 2020LatviaTook on advertising team lead role of 5 people team at digital marketing agency from July 2017 after being a digital marketing specialist for 3+ years. Strategic planning, market, target audience & competition research, digital marketing strategy, customer journey, KPI monitoring, reporting in Excel & Data Studio, data analysis, quality management, project management, communication with clients, problem solving, crisis communication, envisioning, opportunity-seeking to improve client results, service and and team performance. I have worked with multiple players from various industries over the years at a local and global level: e-commerce & retail, automotive, travel, B2B, finances & banking, SaaS, medicine & pharmacy, consulting services, food & restaurant, real estate, cloud services, data security e.t.c. Deep knowledge of other digital marketing channels (e-mail, social media, SEO, CRO) to drive maximum performance from existing resources. Knowledge of how to work with agencies and in-house teams. Digital marketing hands-on execution experience in Programmatic ads, Video ads, Search ads, Facebook, Instagram & LinkedIn, Media planning, Rich media, MaxTraffic, Search 360 & DV360 solutions. Data analysis and management in Google Analytics, AdForm, Gemius, MarinSoftware - to measure online activities and offline marketing impact on the results. Marketing automation. Integrations. I’ve been speaking at conferences and seminars since 2015.
Digital JourneyDigital Marketing Trainer
May. 2016 - Dec. 2017I've been training digital marketing enthusiasts to pass Google Adwords Fundamentals and Google Adwords Advanced Search exams. Accenting the logical side of purchase funnel and showing how to transfer it to advertising, reporting and optimization have been my main focuses so far.
Infinitum AgencyDigital Marketing Specialist
Jun. 2014 - Jul. 2017LatviaSocial and Google ads management for clients from 300 to 100,000€ monthly budget. Performance approach and data analysis with Google Analytics. Google Analytics, Marinsoftware. Automation. Strongest industries: E-commerce, medicine, tourism, automotive, finances, real estate.
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