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Work Background
Startup Marketing ServicesFounder
Mar. 2024
PeopleReignDirector of Marketing
Feb. 2022 - Dec. 2023
Intrepid by VitalSource (Acquired)Director of Marketing
Oct. 2018 - Jan. 2022Greater Seattle AreaIntrepid by VitalSource learning technologies help global companies and organizations develop people to solve big business challenges. Unlike old technologies, with Intrepid you can provide learning that is scalable and deeply engaging, and deliver proprietary content securely on any device.
MediaPRO: Cybersecurity & Privacy Education (Acquired)Chief Marketing Officer
Nov. 2015 - Oct. 2018Bothell, WaMediaPro works with many Fortune 500 companies and mid-sized businesses to diminish the human-based security threat through adaptive awareness training and reinforcement programs. Over the past two decades, MediaPro has won hundreds of industry awards and is recognized by Gartner as a leader in the Magic Quadrant for Security Awareness Training Vendors.
PlayFab, Inc. (Acquired)Director of Marketing
Jun. 2015 - Oct. 2015Greater Seattle AreaPlayFab is an early stage startup focused on delivering a SaaS back end service to game developers. The service is designed to help game developers build, launch and grow their mobile, PC or console games. • Developed and implemented a content marketing strategy that resulted in an increase of over 10X impressions over three months
• Developed and implemented a social media strategy that landed PlayFab in the GeekWire 200
• Developed and implemented a PR cadence that led to significant Industry recognition
• Developed and implemented Live Game Operations Academy • Developed and managed company wide messaging
• Developed and implemented sales funnel development
• Developed and managed developer community outreach efforts • Managed analyst relation activities
Socrata (Acquired)Senior Manager, Product Marketing
Jun. 2014 - Jun. 2015Seattle, WaSocrata is the technology company for governments that are serious about leveraging the full potential of their data assets to create: citizen engagement, operational efficiency, economic development and data-driven decision making. Socrata’s solution includes a platform, custom apps, a rich set of open API’s, and access to an ecosystem of Socrata networks, partners, and 200 of the most innovative public sector customers.
• Developed and managed company wide messaging • Developed and trained a worldwide sales team of over 40 dedicated sellers
• Managed cross company launch events of new product offerings
• Provided product management for the largest open data app store • Managed analyst relation activities
Kentico SoftwareChief Evangelist
Sep. 2009 - Jun. 2014Seattle, WAKentico is an enterprise Web Content Management System and Customer Experience Management solution built on the Microsoft ASP.NET platform that runs on premise or in the Cloud. With over 18,000 active sites in 90 countries and supported by over 1100 partners. Responsible for driving audience and brand awareness worldwide. • Responsible for key audience satisfaction (partners, developers and on-line marketers)
• Planned and initiated worldwide product management organization
• Collaborate with product owners and development using an Agile process • Developed and implemented technical samples for all audiences • Product owner for training program that drove over 500K in revenue for 2013
• Manage all PR and analyst relations activities • Developed, implement and managed a content marketing site to acquire new marketing audience acquisition (digital marketing university.com)
• Industry recognized speaker on development and marketing topics
• Developed and implement audience certification programs
MicrosoftDirector of Developer Audience
Jan. 2005 - Jan. 2010
MicrosoftPrincipal Developer Evangelist
Jan. 2000 - Sep. 2005
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