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Work Background
DIRTEASEO Content Writer
May. 2025Developed engaging and informative SEO blog posts targeting DIRTEA's full product range while navigating complex health claims and emerging mycological research. - Wrote creative blog content that spoke to DIRTEA's ICPs
- Executed multi-tier keyword strategy covering everything from "mushroom coffee benefits" to specific nootropic compounds
- Created scientifically-backed recipe content and wellness guides that drove organic discovery across product categories
- Monitored emerging research to ensure all health claims remained compliant with regulations while maximising educational value
- Analysed search trends and consumer behaviour to identify content opportunities in the rapidly evolving functional foods market
Lustica BayCopywriter
Jun. 2024 - May. 2025MontenegroServed as the primary English language resource for Montenegro's leading luxury coastal development, bridging communication across international teams and high-net-worth clientele. - Acted as linguistic consultant for executives in non-English-speaking organization, handling critical emails, investor presentations, and public communications
- Developed website copy, blog content, and social media messaging targeting ultra-high-net-worth homeowners and seasonal visitors
- Crafted premium messaging that conveyed quality and exclusivity without relying on typical luxury real estate clichés
- Adapted content strategy continuously as the development expanded, maintaining consistent brand voice across investment and community-focused communications
- Created compelling narratives around Adriatic coastal living that resonated with international luxury property investors
Chesamel GroupCopywriter
Oct. 2022 - Jun. 2025Led content development for industry-leading consulting firm, including website transformation and ongoing thought leadership articles. - Rewrote key sections of website, replacing outdated copy with messaging that reflected their expertise and diverse client portfolio
- Developed thought leadership blog content on emerging industry trends and significant market developments
- Ghostwrote executive content for multiple senior leaders, capturing distinct perspectives and authentic voices for each
- Provided copywriting support for Chesamel marketing clients, such as Google Cloud
Johnson ControlsCopywriter
Apr. 2022 - Apr. 2024Served as a dedicated copywriter for OpenBlue's sustainability technology portfolio, translating complex IoT and building automation systems for diverse stakeholder groups. - Developed comprehensive messaging framework for smart building solutions across multiple market segments
- Created integrated content campaigns spanning digital, print, and presentation formats for global product launches
- Collaborated with engineering teams across three continents to ensure technical accuracy while maintaining compelling narrative
- Specialised in sustainability communications, helping position Johnson Controls' technology as essential infrastructure for carbon-neutral building operations
KammaWeb Content Writer
Feb. 2022 - Jun. 2023
Ostride LabsSenior Content Manager
Jan. 2021 - Jun. 2025Developed a technical content strategy for cloud services consultancy, focusing on client acquisition and industry authority building. - Immersed in complex cloud services technologies to create accurate, engaging content across blog and social platforms
- Developed SEO-optimized technical content that attracted new clients while demonstrating deep expertise in competitive cloud consulting market
- Created thought leadership content that positioned Ostride Labs as an authoritative voice in cloud services specialisation.
- Balanced technical accuracy with accessibility to reach both technical decision-makers and business stakeholders
Pitch121Content Creative
Nov. 2020 - Dec. 2020London, England, United Kingdom
Woodhouse Video ProductionNew Sales Manager
May. 2020 - May. 2021London, England, United Kingdom
Audley TravelUSA Country Specialist
Mar. 2019 - Sep. 2020London, United Kingdom
Self EmployedFreelance Copywriter & SEO Content Writer
Apr. 2017- Develop and refine a broad spectrum of content, including blogs, social media posts, newsletters, marketing materials, and landing pages, catering to various industries.
- Craft original, brand-aligned copy, adhering to clients' specific requirements and targeting their unique demographics.
- Proofread and edit content for accuracy, clarity, grammar, and effectiveness.
- Implement targeted SEO strategies to enhance search rankings.
- Collaborate with clients, writers, creatives, and web developers for cohesive content development.
- Conduct extensive research to ensure the accuracy and relevancy of content.
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