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Work Background
Blink - The Frontline ExpertsMarketing Coordinator
Jul. 2024London Area, United Kingdom
Song SleuthMarketing Communications Specialist
Oct. 2022 - Feb. 2024Lisbon, Portugal• Achieved a +200% increase in followers on the company's Twitter and LinkedIn channels, driving website traffic and enhancing social media engagement through optimised content and managed paid promotions. • Produced over 25 articles for the company blog, enhancing website SEO through effective keyword research and strategic collaboration with guest writers. • Assisted the submission of applications for industry-relevant startup contests and secured participation in panel at the biggest music industry conference, enhancing the company's visibility and credibility. • Personally attended industry events alongside Sales and Operations representatives, facilitating networking opportunities and representing the company's marketing initiatives. • Weekly executed the company's internal newsletter, and collaborated on the development of an external mailer. • Delivered regular reports to management, leveraging website and social media metrics for data-driven decision-making, and proposed new content ideas.
Kick Salad StudioSocial Media Manager & Content Creator
Aug. 2022Lisbon, Portugal• Crafted and executed comprehensive Instagram and TikTok strategies, including pre- and post-festival content, to optimise platform-specific engagement. • Developed video editing skills in Adobe Premiere Pro by creating dynamic content Reels and TikTok videos. • Collaborated with the Sonus' festival designer on content development and ensuring alignment with the festival's branding. • Managed strict content deadlines and allocated scarce resources effectively while maintaining full-time responsibilities at Song Sleuth.
Digital 360Junior Digital Marketing Specialist
Feb. 2022 - Jun. 2022London, England, United Kingdom• Wrote 20+ blog articles on blockchain, web3, and cryptocurrency financial concepts, performing keyword research and enhancing client's SEO. • Scheduled and monitored 100+ posts on Twitter and LinkedIn using HubSpot, while also optimising articles and conducting keyword research with SEMrush. • Assisted in marketing automation and integrations, automating weekly tasks. • Generated detailed multi-channel marketing reports, conducted data analysis, and presented key performance indicators effectively.
SBL - Milton Friedman SocietyMember of Communications Team
Oct. 2020 - Jun. 2021Milão, Lombardia, Itália• Collaborated with the Head of Marketing & Social Media to develop over 20 posts and communication strategies, leading to increased awareness. • Revamped the official website using Wix, enhancing the Society's brand and public image.
MercerJunior Analyst
Jul. 2019 - Dec. 2019Lisbon, Portugal• Analysed pension allowances for over 2,000 clients across various schemes at Mercer's Wealth Analytical Services. • Developed proficiency in key analytical tools, specifically MS Excel.
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