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Work Background
Climate Control GroupDirector, Product Marketing & Channel Engagement
Oct. 2023 - Jul. 2025Oklahoma City Metropolitan AreaRapidly promoted from Manager to Director to lead strategy across B2B HVAC lines. Managed a $12M+ budget, a high-performing team, and external agency partners for PR, events, and creative agencies to drive commercialization for our products. Under my leadership, we’ve delivered measurable improvements in engagement, conversions, and sales channel performance by implementing a shared service model. We got so much done with our small and mighty team, aligning marketing efforts with business objectives. I’ve helped accelerate product launches, supported applied commercial reps by building effective tools, I have led award-winning go-to-market strategy in full collaboration with cross-functional teams. Through a mastery of marketing automation tools like HubSpot and Monday.com, I’ve improved campaign efficiency and visibility to reporting, while driving scalable processes that enhance our team's productivity, collaboration, and budget performance.
Climate Control GroupSenior Marketing Manager
Nov. 2021 - Oct. 2023United StatesMarketing for International Environmental Corp. and ClimateCraft, Inc. Divisions of Climate Control Group.
Jetta CorporationVP, Marketing
Sep. 2019 - Nov. 2021Edmond, OKLed a full-scale marketing modernization initiative, overseeing the integration of product information platforms from manufacturing to the customer-facing website, while aligning systems and processes to better support both marketing and sales objectives. Directed a complete rebuild of the company website, leveraged workflows through CRM (SUGAR), and product information systems to create a unified digital infrastructure integrated with the company’s MRP system—streamlining product launches, improving customer engagement, and simplifying go-to-market for all new products. Strengthened channel partner success by promoting accessible SPIFF programs, digital content tools, and an online Learning Management System to support onboarding and education. As a member of the Executive Team, helped boost productivity through digital tools and processes. Also led efforts to streamline customer data workflows with SUGAR CRM across departments, enhancing the utility of the marketing technology stack for teams across sales, marketing, accounting, and customer service.
Future Point of ViewVP, Client Experience
Oct. 2015 - Sep. 2019Edmond, OKJoined the executive team of a fast-paced digital consulting firm to build out th client experience (CX) strategy, driving initiatives that modernized our consulting delivery. Led the development of intellectual property that supported vertical marketing engagement, process design, software platform selection, digital assessments, and other client programs. Developed high-impact digital tools that combined the firm’s proprietary knowledge with intuitive platforms to deliver recurring value for clients. Played a key role in a successful post-merger integration by guiding informed, cost-effective platform decisions as part of the internal technology selection committee. Also championed a strong talent pipeline and elevated the client experience through mentorship and effective cross-functional collaboration with consulting, marketing, and executive leadership teams.
Wilson Perkins Allen Opinion ResearchDirector, Marketing
Jan. 2015 - Nov. 2015Oklahoma City, Oklahoma AreaBased in Washington, D.C., this former leader in commercial, economic, and sociological research served political and nonprofit clients with predictive analytics, survey research, and data management technology. As Director of Marketing, I was recruited to modernize the firm’s approach to B2B and nonprofit marketing, bringing digital tools and best practices to both political campaign and nonprofit research clients. Led all marketing functions, including event presence, lead generation, website strategy, and paid media. Refreshed brand assets, improved digital tools, and repositioned intellectual property for greater market appeal. Implemented PipeDrive CRM as a cost-effective, lightweight solution to streamline the sales funnel.
TriNet HRMarketing, Analytics, & CRM
Aug. 2012 - Mar. 2015Oklahoma CityI managed CRM platforms through a critical acquisition period to ensure continuity, usability, and alignment with evolving organizational priorities. Led customization and execution of Microsoft Dynamics CRM from the business side in close collaboration with IT, building key workflows and dashboards that enhanced sales enablement, pipeline visibility, and reporting. Translated complex Salesforce business reporting into actionable marketing analytics and improved campaign performance by integrating ExactTarget with Dynamics CRM to strengthen targeting and email measurement.
Century Martial ArtsMarketing Director
Oct. 2010 - Aug. 2012Oklahoma City, Oklahoma AreaProgressed through multiple roles over a decade with this powerful brand, ultimately serving as Director of Marketing, CRM. Directed both B2B and B2C marketing efforts, overseeing CRM implementation and maintenance, campaign strategy, and channel development. Successfully expanded market presence through high-impact go-to-market initiatives, including UFC®-branded sporting goods campaigns and grassroots lead generation programs for martial art school businesses. Pioneered retail education tactics using webinars and QR-enabled retailed packaging before it was cool, and led marketing launches for licensed product partnerships. Delivered strong engagement by managing the industry’s largest annual wholesale customer event, reaching 50–70% of the customer base.
Century Martial ArtsRetail Business Manager
Oct. 2009 - Oct. 2010Oklahoma City, Oklahoma Area
Century Martial ArtsMarketing Project Manager
Sep. 2005 - Sep. 2009Oklahoma City, Oklahoma Area
Century Martial ArtsResearch & Development Project Coordinator
Nov. 2001 - Aug. 2005Oklahoma City, OK
VacuumschmelzeLogistics Specialist
Apr. 2001 - Nov. 2001Local facility closed• Managed customer delivery schedules of imported & domestic products for average monthly sales in excess of $500K.
• Served as primary worldwide contact for issues concerning contract maintenance, quality assurance, pricing, expediting, and repeat selling for a customer base of over 130 manufacturing companies. • Assisted factory planners in prioritizing in-house production in global locations (US, Germany, China, Malaysia, Slovakia) to best meet customer demand and profitability targets.
TDKMarketing & Sales Analyst
Jan. 1999 - Dec. 2001Shawnee, OK• Served as liaison between Technical Engineering and all U.S. regional sales offices for issues such as sample orders, new business endeavors, and pricing contracts.
• Served on the QS9000 quality assurance audit team and reported on general quality issues.
• Monitored the QS9000 and other quality ratings TDK received from clients [automotive industry] and took steps to continually improve ratings. • Conducted in depth product pricing analysis to assist Sales & Engineering in the quotation & negotiation of prices in a competitive contract bidding environment. • Teamed with engineering management and regional sales staff to develop annual sales and production forecasts and to meet budget requirements in excess of $50M. • Developed and maintained multiple databases in Microsoft Access
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