Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Static MediaFood and Lifestyle Writer
Jan. 2025I began freelancing in early 2025 alongside full-time employment, and as of June 2025, I’ve transitioned fully into freelance writing. I contribute to leading food and lifestyle publications including Chowhound (8M monthly readers) and House Digest (15.7M monthly readers), producing SEO-savvy and editorially sharp content that performs. I write and revise stories in close collaboration with editors, covering everything from clever cooking hacks and ingredient explainers to home trends and how-tos, tailored to each brand’s voice and audience.
North Paddington FoodbankSocial Media and Marketing Officer
Mar. 2024 - Jun. 2025London, United KingdomI played a pivotal role in promoting the broader mission of North Paddington Foodbank, the largest food aid charity operating in Westminster and the UK's only cash-first foodbank. My responsibilities included the day-to-day management of social media channels to foster engagement and managing the newsletter, aiming to convert recipients into committed donors.
Plant the SeedManaging Director
Jul. 2020 - Jul. 2024Hastings, England, United KingdomWith the world stuck at home during the pandemic, I started a new chapter and began a sandwich delivery service, delivering delicious plant-based sandwiches by bike. Plant the Seed became a fully fledged vegan food concept with both a street food presence and a bricks and mortar sandwich shop. We created some game-changing breakfast and lunch menus including the UK's first and only 100% vegan "fried egg" baps. As business owner, I was involved in all aspects of the operation but my primary responsibilities are as chef and recipe developer and as head of all marketing and communications.
Stem & GlorySocial Media Marketing Manager
Jan. 2020 - Jul. 2020London, United Kingdom'Be kind to animals, be kind to the planet, be kind to each other.' I was Head of Marketing at Stem + Glory, an award-winning vegan restaurant with sites in Cambridge and London, serving up plant-based food "delicious enough to turn everyone vegan". My primary responsibilities were to create engaging social media content, manage social channels and create weekly newsletters.
Reboot the FutureCommunications & Campaigns Officer
Jan. 2019 - Jan. 2020London, United KingdomReboot the Future is a foundation on a mission to create a more compassionate and sustainable world, inspired by The Golden Rule: Treat others and the planet as you wish to be treated. I wrote all external communications including newsletters, proposals, reports, pitches, blogs, social media content, digital storytelling. During my time, I increased newsletter subscription list by 250%, launched an Instagram page and increased Twitter followers by 60%. I acted as a key member in the foundation's rebrand - creating a new visual identity and producing more mission-aligned content. I designed and executed a successful bookmark campaign and the foundation's most recent strategic plan in keeping with the new visual identity. As part of the rebrand, I rewrote the entirety of the website's content. I also helped to identify new opportunities to grow Reboot the Future’s brand including media opportunities, events and awards.
VeggiebuzzContent Writer & Creator
Oct. 2017 - Dec. 2018Dubai, United Arab EmiratesVeggiebuzz is the UAE's only comprehensive online resource for vegetarian food and lifestyle. It has a rapidly growing database that comprises over 5,000 veggie-friendly restaurants from around the country as well as a blog that publishes daily curated features and veggie-inspired roundups. I was responsible for all of Veggiebuzz content including informative articles, roundups, pictorial articles, nutrition plans, restaurant reviews and chef interviews as well as press releases and media kits. I managed the social media channels as well as the content calendar and publishing schedule, using Google analytics to plan, track performance and optimize content to improve SEO. I had to keep my finger on the pulse on all vegetarian/food/health related trends to spot article opportunities before our competitors. I often appeared on the company’s Snapchat and Instagram Story’s, using my personality to put a ‘face to the brand’. I also photographed my own original recipes on a biweekly basis and assisted in video production.
Bayut.comContent Writer
Feb. 2017 - Oct. 2017Dubai, United Arab EmiratesBayut.com is the leading property portal in Dubai. I worked under the Marketing Manager to create and execute the content plan/schedule, developing SEO-ready content (specialized & lifestyle) for the highly-ranking blog, MyBayut. Also wrote press releases (Al-Arabiya, Arab News, What’s On, etc.), digital & print ad copy and other content.
EdelmanJunior Account Manager
Aug. 2016 - Feb. 2017Dubai, United Arab EmiratesResponsible for managing a portfolio of clients and promoting them to their target audiences. I helped grow brands and drive sales through a range of PR tools such as news items, press releases, case studies, product placement and social media activity.
Motivate Media GroupHealth Features Writer
Sep. 2015 - Aug. 2016Dubai, United Arab EmiratesEmirates Woman magazine is the region's leading lifestyle and fashion magazine. I worked across the group’s titles including emirateswoman.com - which has a readership of 350,000 unique visitors per month. I sourced, pitched and wrote full-spread editorial features for the magazine’s health and fitness section. I built a network of PR contacts in order to stay ahead of local trends and releases and schedule interviews with related industry professionals. I wrote original advertorials for a range of clients including the Ritz-Carlton Abu Dhabi, OPI Nail Polish, Juicy Couture, Fitness First and Sony.
Self-employedPrivate English Tutor
Oct. 2012 - Jun. 2013DubaiI spent the year between my undergraduate degree and postgraduate degree in Dubai working as a private English tutor for a young, recently adopted child who needed extensive teaching before she could be eligible to enroll in an English-speaking school. This job required an understanding of how to present information to a child in a way that was both engaging and informative. Daily lesson planning and clearly set goals allowed me to monitor her improvement and keep her parents updated on her development. I was required to write letter of recommendation with her school enrollment, outlining her abilities and her potential to improve.
Intch is a Professional Networking App for the Future of WorkSee more people like Jennifer M. on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1123147 people
18
Strategic Marketing Leader @ V-Tech UK
17
Renal Specialist Nurse @ Guy's and St Thomas' NHS Foundation Trust
15
Copywriter & Content Strategist @ Content Champion
142665 people
15
Copywriter & Content Strategist @ Content Champion
16
Brand ambassador
15
Proofreader, Editor, Content Writer & Manager, SEO