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Work Background
Rio GrandeContent Manager Team Lead at Rio Grande, a Berkshire Hathaway Company
Aug. 2024Albuquerque, New Mexico, United StatesManage an evolving team of in-house and outsourced writers while helping supervise the Creative Team Ensure consistency across channels by updating our Content Style Guide with comprehensive SEO best practices, providing daily guidance to writers, and overseeing content creation Leverage more than a decade of results-driven SEO writing experience to create helpful, people-first content and increase organic traffic to New Mexico's largest e-commerce company Develop strategies and produce high-quality digital and print ads, email newsletters, social posts, and SEO metadata Conduct ongoing research to stay current on content creation and marketing best practices, collaborating with internal subject-matter experts, and staying informed about competitor content Research, write, and edit SEO-informed content pieces, including how-to guides, artist interviews, educational pieces, and trend articles Guide content use across platforms via involvement with strategy production, manage content calendars, and adjust articles and posts for various formats and audiences Work closely with the Creative Team to develop inbound marketing strategies and create marketing briefs Supervise team members while helping them find solutions, set goals, and resolve conflicts Cultivate a team culture of respect, cohesion, and positivity
Rio GrandeLead Editor at Rio Grande, a Berkshire Hathaway Company
Jan. 2022Albuquerque, New Mexico, United StatesManage and collaborate with a team of in-house and outsourced writers Develop standards for voice, tone, and style, and implement those standards across multi-channel marketing campaigns Partner with Art Director, project managers, E-commerce team, Sales team, and Merchandising team on creative concepts for campaign launches Create strategic briefs and provide messaging and tone direction based on market research, stakeholder feedback, and brand guidelines Create inbound marketing strategies in collaboration with linked teams, including SEO strategies relevant to our content development Develop segment-specific, behavior-based content strategies to support the annual marketing plan Review proofs for messaging and brand consistency Work with leadership team on community engagement and internal messaging Collaborate with vendors, internal clients, and external customers on messaging that supports growth objectives Write copy for positioning pieces that communicate Rio Grande's values on high-exposure, complex topics Oversee and write marketing deliverables Provide writers with actionable, specific feedback based on best practices
Sweet William PhotographyCo-Owner/Operator
Jan. 2011 - Nov. 2020Albuquerque, New Mexico, United StatesWrite copy for a high-ranking website and social media platforms to optimize search results, communicate a creative organization’s messaging and vision, implement marketing initiatives, and position the company as a high-end brand in its industry Actively engage in strategic planning from the company’s inception through changing industry trends, including the advent of mobile website dominance and Instagram, in a saturated, competitive, and dynamic marketplace Network with other professionals in the industry to cultivate mutually beneficial referral practices Create a customer base by obtaining leads, honing search engine optimization, and communicating with clients through written and in-person communication Maintain data and organization for customer accounts, including deposits and payment plans Photograph weddings and other events, including destination weddings around the United States and internationally
Ash Dalton Jewelry/Hart and HuntressOwner and Artisan Silversmith
Jan. 2011 - Dec. 2016Albuquerque, New Mexico, United StatesCreate imaginative, enticing, detailed descriptions of one-of-a-kind jewelry items for Etsy listings online Design, fabricate, and sell hundreds of pieces of artisan jewelry online on Etsy and at local marketplaces, including the Albuquerque Museum Store and Albuquerque Rail Yards Market Work directly with customers, a museum curator, and suppliers Participated in a cooperative, collaborative group of jewelry artists at Meltdown Studio from 2010-2016 Received over 100 five-star product reviews for products sold on Etsy Participated by invitation in Etsy’s Spring 2011 worldwide look book
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