Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
DHBW HeilbronnGuest Lecturer
Jan. 2022 - Jul. 2022Germany, HeilbronnGuest Lecturer in International Marketing for a business integrated degree course: B.Sc Wine Technology Management
Online and in class teaching plus student assessment
SpaceTech denMACHHead of Marketing / Head of Education
Dec. 2021 - Mar. 2024RemoteWhat started as a consultancy project, led to the role of Head of Marketing and Education for an innovative Start-Up in the IoT / SATCOM business: Development of the mission, vision and strategy to take the company from idea to reality Development of the business plans to secure funding from the European Space Agency
Initial Go-To-Market strategy and market vertical selection
Product launch onto the EdTech market and build of a B2B partner network, marketing and buisness plans
Brand development and communication launches via events and partner projects Introduction of internal processes (CRM, communication, roles and responsibilities) to create a viable working environment
Story Shaper Marketing ConsultancyOwner
May. 2021Story Shaper Marketing Consultancy supports SME’s, start-ups and scale-ups to develop and bring to market a clear marketing and business strategy. My aim is to help define the direction and execution that gives purpose to vision, sparks desire in customers and partners, and drives loyalty and value. Successful Projects include: - Build of strategy and go-to-market plans for European Space Agency supported start-up in IoT and SATCOM, including business plans for securing funding.
- Product launch in EdTech market and build of partner route-to market network, marketing and communication strategy.
- Marketing management for a scale-up experiential agency, marketing planning, content delivery, partner activation
- Marketing and communication planning for a not-for-profit education organisation in climate awareness and sustainability
- International Marketing Guest Lecturer for a B.Sc. degree Branches: EdTech / IOT / SATCOM / FMCG / Non-Profit & Sustainability / Education / Experiential Agency.
Visit my page Story Shaper Marketing Consultancy and LinkedIn page for concept and customer testimonials.
the LEGO GroupHead of Marketing and Partnerships - LEGO Education Europe and LATAM Markets
Dec. 2016 - Apr. 2021Munich Area, GermanyMarketing Lead across Europe, Latin America and further global markets. Responsible for international marketing strategy, development and execution of marketing and business plans for largest international BU (measured in turnover and market share). B2B, customer journey and campaign activation to reach, engage and convert target global markets. Cross-channel and platform mix (Digital/Traditional) with consistent track record of KPI success. Member of the Global Marketing Leadership Team, setting strategic direction, identifying market opportunities and development of partner segmentation plans. Team leadership: people development and design of cross functional projects. Concept development and spokesperson for eco-system marketing to drive brand impact through activation of partners, advocates and educational networks across select markets. Relationship management across stakeholders from teachers through regional leaders, educational organisations and ministries.
the LEGO GroupSenior Manager - Marketing and Partnerships - LEGO Education European Markets
Jun. 2014 - Nov. 2016Munich Area, GermanyThe LEGO Groups educational division: LEGO Education. Member of the European Senior Leadership Team. Owner of strategic marketing direction for European Seed and Sustain markets across full school range Leading team of direct reports to develop and execute against joint partner marketing plans with bespoke marketing activity across digital (website optimisation, SEO, social media and content programmes), offline and partner engagement channels. Creating and owning the European preschool portfolio go-to-market strategy and leading cross divisional team including implementation of new product launches, brand activation, portfolio analysis and marketing tool development. Managing complex cross-functional and cross-country projects by building strong and collegial relationships with internal departments and external stakeholders, key business partners and networks. Winner – LEGO Education Global Marketing Person of the Year
the LEGO GroupSenior Manager - Customer Marketing Experience at The LEGO Group, Denmark
Jun. 2012 - May. 2014DenmarkDriving LEGO's in-house Shopper Marketing Agency (SMA) strategy with focus on the core Russian and Eastern European growth markets. Leading cross-departmental and international project teams from brief through execution to review. Activating shopper insight to drive shopper engagement instore. Lead Marketer for strategic growth business division: LEGO Certified Stores including design and implementation projects
The HEINEKEN CompanyHead of Category UK
Jan. 2009 - Dec. 2010United KingdomCategory owner with WaverleyTBS - owned by The HEINEKEN Company. Responsible for the full Beer, Cider and Soft drinks categories for the UK's largest drinks wholesaler to the on-trade (pubs, bars, restaurants, hotels). Category plan development and implementation, supplier management, SKU analysis, sales force engagement, promotional tool development
The HEINEKEN CompanyTrade Marketing Manager
Dec. 2006 - Jan. 2009United Kingdom, EdinburghTrade Marketing Manager with WaverleyTBS - owned by The HEINEKEN Company. UK's largest drinks supplier to the on-trade. Responsible for marketing of the full wine category to the national key accounts division including managed and independent pubs, restaurants and hotel chains Annual marketing plan development for key customers, NPD launch, customer management, promotion development and execution
HEINEKENTrade Marketing Manager
Aug. 2002 - Dec. 2006Germany, MunichTrade Marketing Manager for the German division of brewer Scottish & Newcastle (acquired by Heineken).
Launch of Fosters as premium brand in Germany and national brand management of Kronenbourg 1664, Newcastle Brown Ale and Strongbow Cider.
Marketing plan development and execution for key customers. BTL promotional and POS development, launch activity, sales team engagement
Parity Group PLCAccount Manager
Jan. 1999 - Jul. 2001GermanyAccount Manager and Recruiter for contract IT positions throughout Germany. Targets exceeded and contractors content!
EF Educational ToursTour Director
Mar. 1998Germany, MunichOngoing - Between full time positions, I lead cultural tours for US tourists throughout Europe. Logistics, operations, sales and 110% live customer satisfaction and crisis management. Regular face to face customer contact is a delight in our digital world.
Napper Tandy’s Irish Restaurant & PubRestaurant And Bar Manager
Aug. 1994 - May. 1998Heidelberg, Baden-Württemberg, GermanyRunning of heaving student / tourist bar and restaurant in the heart of the beautiful city of Heidelberg. Responsible for sales, marketing, staff and operations. A kick-off into the world of business doesn’t get more hands-on than this
Intch is a Professional Networking App for the Future of WorkSee more people like Joslyn on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1792444 people
15
Sr. Sales Specialist / IT Sales Consultant
15
Bau, Event und Gastro coordinator
24
Consultant/Project Manager @ Enrico Beger Consulting
230330 people
15
Sr. Sales Specialist / IT Sales Consultant
15
Bau, Event und Gastro coordinator
24
Consultant/Project Manager @ Enrico Beger Consulting