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Work Background
MORE Marketing & PRSenior Public Relations Manager
Mar. 2023Orlando, Florida, United StatesMore Marketing & PR is a full-service marketing, public relations, branding, and promotional events agency that provides clients with the necessary tools to succeed in today's competitive marketplace. ( www.morempr.com ) I am responsible for crafting media messages, press releases, and media campaigns, while managing and developing strategic marketing plans for clients. I'm responsible for writing, media relations, client relations, media planning, media buying, social media, influencer marketing, product placement, market research, endorsements, media outreach via direct and indirect pitches, working with programs such as Asana, Meltwater, Muckrack, Cision, HARO, AP Newswire, AB Newswire, and Quoted for report requests, client management, story writing, with various admin work to stay organized and focused on KPIs, ROIs, media lists, and planning, developing and executing proper strategies.
Otter Public RelationsPublicist
Jan. 2022 - Jun. 2023Orlando, Florida, United StatesResponsible for crafting media messages, press releases, and media campaigns, while managing and developing strategic plans for clients. I'm responsible for writing, media relations, client relations, media planning, media buying, social media, influencer marketing, product placement, market research, endorsements, media outreach via direct and indirect pitches, working with programs such as Asana, Meltwater, Muckrack, Cision, HARO, AP Newswire, AB Newswire, and Quoted for report requests, client management, story writing, with various admin work to stay organized and focused on KPIs, ROIs, media lists, and planning, developing and executing proper strategies.
Saks Fifth AvenueOperations and Marketing Manager
Jan. 2014 - Dec. 2017United StatesThis position entailed a planned, fast-paced, and precise level of work. I received communication and directives from our corporate channels, on all merchandise needs. The needs required planning, scheduling and budgeting the operations team, merchandise shipments to intake or transfer, sales floor changes and adjustments weekly, monthly, and seasonally. This all focused on heavy communication and working as a team, working through any issues or delays to produce the best results and meet our timelines. The standards per company and brand we worked with were more detailed and specific than ever due to the nature of the high-end designers, and the stories they wanted us to tell via their placements and displays.
Banana Republic / Gap Inc.District Visual & Marketing Manager
Jan. 2014 - Jan. 2016United StatesWeekly travel to multiple stores. and managed 13 stores, to plan, enhance, install, update all marketing, visual displays, events, partnerships, build in-store visual teams, and heavily communicate with corporate, district, and in-store management and teams. I enjoyed so much working and connecting with the different teams and their members.
Freelance (Self employed)Marketing And Public Relations Specialist
Jan. 2011 - Jan. 2023(Atlanta, Nashville, Birmingham, Miami)I have freelanced work of all forms of marketing, advertising, public relations, graphic design, influencer and high-profile marketing and endorsements, event activations for planning, production, partnerships, sponsorships, as well as digital, printed, broadcasted, and social media marketing, meeting and tailor the needs to each differing company and brand. I have also extensive experience with copywriting, corporate communications, strategic communications, search engine optimization (SEO), journalism, email marketing, and all forms of digital media. I've had the luxury to focus on luxury goods, fashion, and retail industries. I have produced and worked for companies such as Saks Fifth Avenue, Macy's, Bentley, Zuhair Murad, Baracci, Marchesa, GAP, Inc., Banana Republic, Charbel Zoe, Jimmy Choo, Prada, Chanel, Maserati, Redbull, and Cathead Vodka.
Macy'sVisual Manager
Jun. 2010 - Jan. 2018United StatesCoordinating and updating all marketing and visual needs, through every department within the stores. This required communication and planning with corporate, and all in-store executives, management heads, and the merchandising and sales teams, of deadlines, changes, marketing and seasonal campaigns, visual installations, and events. The largest components of this position were studying the directives, prioritizing, planning with the marketing teams, then planning and working with the merchandising, operations, and sales teams, and executing projects to specific provided standards, which varied by each brand, and to meet our deadlines on a weekly basis.
Levi Strauss & Co.Visual Merchandiser
Jun. 2010 - Jun. 2011Contemporary Men's Brand Manager
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