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ESWPrincipal Customer Success Manager
Jul. 2024Oceanside, California, United States
ESWDirector of Solutions Engineering, Symphony + Digital Products
Jun. 2022 - Jul. 2024Oceanside, California, United StatesESW empowers the world’s best-loved retailers and brands to make global shopping better, safer, simpler and faster, end-to-end. From compliance, data security, fraud protection, taxes, and tariffs to checkout, delivery, returns, customer service, and demand generation, our powerful combination of technology and human ingenuity delivers quick to market, hyper-localized online shopping experiences for leading brands serving customers in over 200 markets. ESW acquired Scalefast in June of 2022, extending ESW’s market strength in apparel, beauty, personal care, and luxury markets into categories including entertainment, gaming, and electronics. ESW’s unrivalled global and domestic DTC ecommerce ecosystem is augmented by Scalefast’s industry leading specialty store and data analytics capabilities. The combined organization offers brands and retailers extensive capabilities to expand their direct-to-consumer channels. Clients benefit from a complete portfolio of technology and services that cost-effectively support any stage of a company’s development.
ScalefastDirector of Solutions Engineering
Sep. 2021 - Jul. 2024California, United StatesScalefast is an end-to-end eCommerce solution provider with an enterprise platform equipped with the features and functions brands need to scale their direct-to-consumer sales channel. Scalefast has been recognized with many prestigious awards, including Inc. 5000’s Fastest-Growing Companies, Deloitte’s Technology Fast 500, and Red Herring’s Top 100 North America. Scalefast is the modern way for brands to sell online, empowering them to regain the control and simplicity they need to create an exceptional shopping experience directly from their digital storefront. Its full-stack enterprise solution brings together a cloud-based eCommerce platform and global business services in an ecosystem where brands enjoy economies of scale leveraging shipping volume and data. Brands like L’Oréal, Logitech, and FLIR benefit from Scalefast’s modern approach to direct-to-consumer eCommerce that combines an enterprise eCommerce cloud with a global footprint of logistics, payment and business partners, allowing for the rapid delivery of localized and personalized shopping experiences. Our Solutions Engineering Team is the bridge between the Client and Scalefast's Technical and Project teams, helping to shape the vision and scope of early-phase client projects.
Jamiak Inc.Director of Platform
Jun. 2021 - Sep. 2021Carlsbad, California, United StatesDefine integrated platform roadmap. Lead teams of developers in India and Ukraine on various platform development projects (ERP, CRM, marketing data integration, logistics integrations, etc.)
Jamiak Inc.Platform Manager
Apr. 2021 - Jun. 2021Carlsbad, CA- Define and support ERP strategy & roadmap.
- Analyze requirements, write functional/technical specifications, configure/build/test applications, troubleshoot issues, interface with business users.
- Design, scope (functional and technical), build and test innovative solutions for automation and scale.
- Partner with peers in various parts of the organization to identify, evaluate, and integrate 1st and 3rd party strategic technical solutions.
- Evaluate and recommend platform innovations and enhancements that drive business value and maximize ROI. - Ensure that programs, initiatives & projects are delivered on-time. - Manage risks appropriately & plan proactive mitigation. - Provide regular project & support status reporting to technology leadership and business stakeholders. - Gather and provide analysis of business requirements, use cases, processes and workflows with suggestions for improvement.
- Identify areas where technology, development of new solutions or enhancements to existing functionality and/or integration solutions can lead to increased efficiency and productivity.
- Lead design discussions and identify design options as applicable.
- Provide mock-ups/wireframes of user interface as needed.
- Collaborate with business and technical development teams on solution designs.
- Develop test schedules, review testing plans, track and document the
development and results of these plans.
- Provide user documentation for the system.
- Create curriculum and provide classes for user training.
Jamiak Inc.Project Manager, Marketing
Sep. 2020 - Apr. 2021Carlsbad, CA- Development of Jamiak's 3 main e-com web properties: shop.boundery.com, shop.lumn8.com, and boundery.com
- Increased conversion rate on shop.boundery.com by +11.5% (2.96% pre-launch to 3.30% post-launch).
- Directing, coordinating, and executing with onshore & offshore dev teams, photographer, designers, copywriters, content managers, and inventory management teams.
- Development of custom landing page template, allowing for a successful plug-n-play, repeatable, scalable process for new product market testing.
- Documentation of training and technical process guides.
- Manage the content management team.
Jamiak Inc.Project Manager, Product
Jan. 2020 - Sep. 2020Carlsbad, California, United StatesProduct Development:
- Created a scalable engine for new product procurement, testing, and scaling, bringing efficiency & visibility to the process of new product selection and market testing.
- Brought 72 unique products into testing from March to August 2020 with a 55% success rate, 45% higher than the initially projected 10% win rate.
- Developed new and maintained existing vendor relations.
- Negotiated lower unit pricing, averaging 18% savings increase.
- Responsible for $2.91M in purchasing from March to August 2020.
- Created all functional references and training documentation for this new business area.
- Trained and managed 2 direct reports.
- Trained 3 new employees to take over for me at time of transition: 1 for inventory management, 1 for purchasing, and 1 for new product selection. Inventory:
- Identified breaks in the ERP processes.
- Reconciled major inventory discrepancies.
- Created tools and policies for correct/consistent inventory management, forecasting, & replenishment.
- Created foundation for scalable growth of product catalog.
Jamiak Inc.Project Manger, Customer Service
Feb. 2019 - Dec. 2019Carlsbad, California, United States- Reduced refund rates from 7% avg. across all products (as high as 50% on some) down to under 2% company wide within the first 2 months, making the company profitable for the first time in its’ history.
- Identified key areas of operational weakness, creating new policies and procedures to address them.
- Guided offshore dev team in new platform functionality to better support the evolving department.
- Tested and documented new platform functionality.
- Created training documentation; hired and trained new team members.
HypeLife Brands (SoCal)Senior Brand Navigator
Jan. 2018 - Jan. 2019Oceanside, CAHypeLife Brands is a progressive brand development + marketing agency helping lifestyle brands engage the Millennial Generation. We work with entrepreneurs to build companies that are fundable & produce ROI via disciplined capital deployment + strategically-tuned marketing. With extensive experience in business operations, project management, logistics, marketing, and brand development, Wendy provides strategic vision and operational direction to clients and internal stakeholders as a key member of HypeLife’s senior team. She loves seeing the diverse aspects of a brand come together — even from the most infant stages of the idea — and be driven by strategic execution all the way through to a fully-realized business launched to market.
Message MediumProject Manager
May. 2017 - Jan. 2019Greater New York City AreaMessage Medium helps small businesses harness the power of digital
marketing to increase customer engagement and fuel aggressive
growth. Manage multiple client projects, ensuring deliverables are met on time
and within budget. Excellent communication and attention to detail allow me to effectively manage multiple vendors, coordinate with team members, and exceed customer service
expectations. Report to company president.
The Creative Animal FoundationDirector of Operations and Tour Manager
Dec. 2015 - Aug. 2016Oceanside, CAThe Creative Animal Foundation is a 501(c)(3) not-for-profit organization devoted to the advancement of education and sciences through a variety of programs dedicated to conservation, environmental sustainability, wildlife preservation, and the protection of our world’s oceans and waterways. Established start-up operations, including creation, planning, and execution of business model, marketing & brand development, revenue streams, products/programs, fundraising platforms, sponsorship development, and operational infrastructure. www.creativeanimal.org
Rancho BioSciencesData Curator
Mar. 2015 - Dec. 2016Greater San Diego AreaRancho BioSciences is a fee-for-service life science company providing data curation services leveraging open source tools and public domain data in pharma, non-profit foundations and academia. Our goal is to help the life science community build better tools and take advantage of a wealth of scientific data by supporting and developing open source platforms. Data Curator & Assistant Project Manager in the development of a proprietary genetic database, cross-referenced with personal patient data, disease treatments, & health outcomes. Contributed to development of user interface design, database structure, data research & capture, and management of data integrity. www.ranchobiosciences.com
WINCCFreelance Marketing and Business Consultant
Sep. 2014 - Feb. 2019Oceanside, CAProviding consulting services in marketing, business operations, project management, data analysis, and customer engagement to small businesses and start-up ventures (both for- and non-profit).
The Creative Animal FoundationOperations Manager
Sep. 2014 - Aug. 2016Oceanside, CAStephanie Arne is the host of Mutual of Omaha’s Wild Kingdom, and a public speaker on global efforts in conservation and sustainability. Established and managed start-up operations for Stephanie's S-corp, "The Creative Animal Inc., DBA: Stephanie Arne". Managed all business operations, including sales and client relations, marketing and branding development, and co-development of speaking programs. www.stephaniearne.com
Health DimensionsOperations Manager
Aug. 2010 - Jan. 2015Carlsbad, CAHealth Dimensions is the pioneer and industry leader in producing private corporate Health & Lifestyle Expos, bringing various wellness-related businesses into large corporations to market their services face-to-face with working individuals. Managed all in-house operations in support of both Sales/Marketing and Event Coordination Departments. Client account management; talent acquisition, training & leadership of sales/marketing team and interns; contracts management; vendor management; oversee contributions and printing of bi-annual health publication; oversee all company advertising/marketing channels; database administration, sponsorship development. www.healthdimensions.com
Clinical Resource GroupOperations Manager/Scientific Recruiter
Jan. 2007 - Aug. 2009Vista, CAClinical Resource Group specialized in locating key Pharmaceutical, Biotechnology and CRO professionals. With comprehensive industry knowledge, Clinical Resource Group helped companies gain the strategic advantage of superior talent. Recruited to grow the biotech division of this well-established recruiting business, I was promoted to Operations Manager within 9 months with the company. (The business is now closed.)
GenentechQuality Control Analyst
Dec. 2005 - Apr. 2006Oceanside, CAGenentech is a leading biotechnology company that discovers, develops, manufactures and commercializes medicines to treat patients with serious or life-threatening medical conditions. Performed virus and mycoplasma screening assays in support of drug lot release.
Vaccine Research Institute of San DiegoResearch Associate
Jan. 2004 - Dec. 2005San Diego, CAOur mission is scientific research focusing on development of preventative and therapeutic treatments for both infectious (malaria, hepatitis B and C, and influenza) and non-infectious diseases (cancer and cardiovascular disease). Designed and performed PCR and ELISA experiments in support of strategic novel epitope development for new vaccine candidates. Key Accomplishments: Significant contributions to two published papers, which resulted in securing grant funding for non-profit operation, as well as interest from private investors for start-up company development (http://www.vlpbiotech.com/).
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