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Work Background
Newland EMEAMarketing Director
Dec. 2021Netherlands
LiuGong MachineryGlobal Branding and Communications Director
Oct. 2009 - Dec. 2020Liuzhou, ChinaIn this role, I managed communications, brand, marketing efforts for an international organization headquartered in Asia with 12 additional subsidiaries around the world and €2.4 billion in annual sales revenue. I was responsible for leading a team of 20 direct and indirect reports to achieve organisational goals. Furthermore, I create and control annual budget of + € 13 million. To target a larger population, I created and executed sponsorship and partnership programs across the firm. I worked with industry, general business, the media, and local publications to promote the firm and its values, resulting in national and worldwide visibility. I used tactics to increase revenue while also improving customer loyalty, brand identification, and competitive position. Key Achievements:
• Increased global awareness through development and implementation of yearly marketing and communications plans and tactics.
• Championed global re-brand; defined and solidified brand strategy for emerging Chinese SOE aimed at enhancing brand positioning in the domestic and global marketplace.
• Maximised market and customer coverage by 51% within six months through extensive industry and international mass media promotion.
• Led global brand in nine diverse global markets including China, India, Southeast Asia, Europe, Latin America, North America, Australia, Middle East, and Africa.
• Turned a Chinese brand into an internationally recognized brand through exceptional marketing tactics.
• Enhanced company’s brand and presence in the marketplace through advertisement, trade shows and public relations.
• Drove global awareness through brand positioning, communication and key messaging initiatives.
• Initiated and provided training on the brand concept to extended customer engagement.
Integra StaffingMarketing Director
Mar. 2008 - Jan. 2009I oversaw the execution of the annual marketing strategy and techniques, which included advertising, brand management, direct marketing programs, special events, communications, and public relations. To enhance brand recognition, I oversaw external corporate communications, including email marketing, flyer creation, and product rollout. In order to secure desired transactions, I directed all vendor relationships, including consultants, print, and material. I wrote press releases and disseminated them to local and industry news outlets. Key Achievements:
• Featured company and principles resulting in local and statewide exposure in 7 publications within 7 months through liaison with the local and industry publications.
Senderra FundingAccount Executive
Jan. 2006 - Feb. 2008
EquiFirstMarketing Manager
Nov. 1998 - Jun. 2005
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