GOOD GEORGEFounder & Lead Consultant
Jul. 2015AustraliaLed end-to-end product development for more than 50 beauty and lifestyle products, coordinating cross-functional teams of chemists, designers, and suppliers. Manage client accounts, budgets, and project timelines to ensure clear communication and seamless execution. Conduct in-depth market research and facilitate ideation workshops to shape product roadmaps and brand positioning. Oversee packaging and POS design, collaborating with creatives to deliver cohesive brand experiences across channels. Conceptualise visually compelling content ideas and social campaigns that cut through crowded feeds, boosting brand visibility and engagement. Develop pricing frameworks and customer loyalty programs to enhance engagement and repeat business. Provide strategic guidance to founders and stakeholders, translating insights into actionable plans that support long-term growth. Expertise & Skills • Project & Account Management: Building collaborative relationships, balancing multiple responsibilities, and guiding projects forward with clarity and care. • Strategic & Brand Development: Leading market research and ideation sessions to craft authentic brand stories and product visions. • Product Development & Execution: Overseeing formulation and production steps, and ensuring packaging and POS designs reflect brand identity. • Creative & Social Media Content: Conceptualising and refining content ideas to stand out in crowded social feeds and connect with audiences. • Growth & Platform Integration: Supporting sustainable growth by working with e‑commerce platforms, implementing digital marketing fundamentals, loyalty programs, and CRM basics. www.goodgeorge.org
