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Work Background
Crypto Cannabis ClubEvent Director
Mar. 2022 - Jul. 2022Metaverse Orchestrated and managed a wide range of private membership events both in-person and within the metaverse, providing unique and immersive experiences for a global community. Led the production of exclusive events, from conceptualization and logistics to execution, ensuring each gathering met the highest standards. Coordinated international travel and accommodations for members, organizing seamless cross-border experiences for private events in Mexico and NYC. Played a key role in the development of a Web3 Cannabis dispensary, curating a space that showcased over 15 top-tier brands. Drove innovative sponsorship activations in the metaverse, enabling brands to engage with a tech-savvy audience in virtual environments. Focused on creating valuable partnerships and maximizing exposure through digital and IRL touchpoints, aligning brands with the evolving Web3 space."
Grasslands @ Outsidelands Cannabis Logistics and Event Production
Jul. 2021 - Dec. 2021In 2021, I led the cannabis activation for Outside Lands (Grasslands), where I oversaw all cannabis vendor logistics, from communication and menu curation to product aggregation and transportation. My work ensured a smooth operation and a memorable experience for attendees, while adhering to state regulations and maintaining the highest standards of safety and efficiency.
The Haze OrganizationFounder
May. 2020Independent Event Production & Operations Consultant | Sustainability-Focused Advisor| Strategic Partnership Development Results-driven event production consultant with a proven track record of managing large-scale events and delivering end-to-end operational solutions. Specializing in site planning, vendor management, sponsorship programs, and compliance, I collaborate with clients to optimize event layouts, streamline logistics, and enhance both attendee experience and sponsor engagement. I offer expertise in managing event budgets up to $5M, leading cross-functional teams, and navigating complex permitting and regulatory requirements. As a sustainability advocate, I work with clients to implement eco-friendly practices that reduce environmental impact, including alternative energy solutions, waste reduction programs, and sustainable merchandise strategies. Core Services
- Event Planning & Operations Management - Site Mapping & Venue Optimization - Sponsorship Program Development and Management - Sustainability Consulting for Events - Risk Management & Safety Compliance - Stakeholder & Client Engagement Whether you're planning a festival, corporate event, or large-scale activation, I provide tailored consulting solutions to ensure smooth execution, maximize revenue opportunities, and align your event with sustainability goals. Let's create impactful, efficient, and environmentally responsible events!
The Emerald CupCannabis Sponsorship/ Exhibitor Director
Oct. 2014 - Mar. 2020United StatesI had the privilege of guiding California’s longest-running cannabis event, The Emerald Cup, for 6 years. As the Sponsorship Director, I raised over $10 million in vendor sponsorships during my tenure. I’m incredibly proud of my strong track record of building partnerships with local government, law enforcement, and other stakeholders to host events that benefit local communities. These events foster meaningful engagement between cannabis brands and consumers, while showcasing how cannabis sales and consumption can coexist with musical performances, exhibits, and food and alcohol sales. In 2018, The Emerald Cup generated approximately $17.3 million in total economic output in Sonoma County and nearly $2 million in tax revenue.
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