Ivy TechMarketing Communications Manager
Jul. 2023 - Feb. 2024London, England, United KingdomReview & evaluation of existing marketing & social media strategies to identify strengths and weaknesses. Creation of a new marketing strategy tailored to the company's goals and target audience, in alignment with company's Objectives and Key Results (OKRs). Implementation of revised content plan aligned with the developed strategy to improve brand identity and drive engagement. Launch of first-ever client newsletter. Development of marketing data to derive actionable insights. New website rebrand & launch. Collaborating with the graphic design team on the launch of a new website, focusing on copywriting and messaging to ensure the site aligns with the brand strategy and effectively communicates the company's value proposition.