hhgreggSenior Vice President
Jan. 2013 - Jan. 2016Indianapolis, Indiana AreaLed the eCommerce and digital transformation for h.h. gregg, propelling the company to a Top 5 fastest-growing retail eCommerce business. Managed all digital assets, enhanced platforms, and launched new sales channels, achieving rapid revenue growth and industry recognition. Partnered with McKinsey to implement the Ready2Go Seamless Shopping Strategy. ✓ Boosted revenue by 50% through mobile web, mobile apps, expanded aisle, and CMS launches.
✓ Expanded aisle strategy to resolve OOS issues and enhance omni-channel experiences. Tripled revenue in 36 months.
✓ Doubled revenue every 12-18 months, reaching 10% of total company revenue within 36 months.
✓ Earned the JD Power Award for Top Appliance Website in 2015 and 2016.