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Work Background
CLEAResultMarketing Portfolio Lead - West Coast and Canada
Sep. 2023CLEAResult is the largest provider of energy efficiency, energy transition and decarbonization solutions in North America. Since 2003, their mission has been to change the way people use energy. Today, their experts lead the transition to a sustainable, equitable, and carbon-neutral future for our communities and our planet. The hometown teams collaborate with a diverse network of local partners to deliver world-class technology and personalized services that make it easy for commercial and industrial businesses, governments, utilities, and residential customers to reduce their energy use and carbon footprint.
QuarrySr. Account Director
Jan. 2022 - Jun. 2023Quarry is a top-ranking demand marketing firm that specializes in B2B tech. Quarry strives to create experiences that spark, enable, mobilize and accelerate customer buying journeys with moments that demand reaction. They do so through a highly skilled team of insight specialists, strategists, experience designers and marketing technologists, trusted by enterprise marketers across North America. As part of the Quarry account team, my focus is management and the business growth of external client B2B campaigns while championing best practices for Quarry services and achieving profit growth. This focus includes leading internal teams of strategy, martech and creative through defining client objectives and deploying measurable demand gen and/or ABM campaigns that effectively hit the client target. Directly responsible for internal forecasting and hitting revenue goals.
The Marketing ArmAccount Director
Dec. 2018 - Jan. 2022Chicago, ILTMA is an award-winning, dynamic creative agency with services for over 100 brands which include: strategy and execution across sports and entertainment, experience, celebrity and influencer procurement, digital and social, shopper and promotion, and content production. Lead for the U.S. Army immersive experiences account, running point from ideation to execution of multi-touch engagements to drive leads and sign-ups. Within three months time, was able to adapt to pandemic hurdles by transitioning all in-person engagements into a completely digital environment in order to maintain key connections for client.
Momentum WorldwideDirector, Business Leadership
Oct. 2015 - Dec. 2018Chicago, ILMomentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience through integrated sponsorship, shopper, design, technology, social, promotions, PR, digital, entertainment and more for the modern consumer, consisting of 30 offices on five continents. Integrated marketing and operations lead on the U.S. Army account, delivering data-driven marketing strategies while ensuring compliance with government regulations. Managed day-to-day of program management team consisting of 10 direct reports both in-house and remote for a multi-million dollar portfolio for engagements within the U.S. territory. i.e. team delivered over 400+ events annually that helped drive over 500k engagements.
FCBXAccount Supervisor
Jul. 2012 - Oct. 2015Chicago, Illinois, United StatesFCBX uses the power of design and experiences to bring brands to life by specializing in multichannel sponsorship platforms, campaign and brand launch events, publisher and PR integrations, influencer immersions, pop-ups, social and digital content. Lead for the CenturyLink sports marketing portfolio, that consisted of architecting integrated touch points of media, social, OOH and in-person activities. Leveraged data-driven findings to create a marketing strategy that allowed CenturyLink to capture an untapped market that led to a sizeable increase in sales and brand awareness. i.e. partnered with local retailers to gain market insights, identified existing media and OOH opportunities to efficiently utilize budget, and managed start to end process of setting and tracking the analysis of program OKRs.
InStadiumDirector of Team Partnerships
Jul. 2005 - Jul. 2012Chicago, ILInStadium is a digital sports media network partnering with more than 650 professional and collegiate sports venues. The InStadium network allows advertisers to deliver targeted marketing communications campaigns to captive large audiences via highly visible assets within sporting venues. Started as a sales assistant, quickly transitioned to a Client Services Manager and finally Director of Team Partnerships during time at this start-up company. Established a client service department to increase client retention and improve quality control that drove contract value YoY and resulted in positive retention rates. Founded a new business model alongside the CEO for a new revenue stream that allowed both the company and the sports platform providers to supplement income during a recession. i.e. Responsible for selling model into nearly 400+ professional and collegiate sports teams which served as the lynch pin to InStadium having a viable, proprietary product. Client work included: Google, BP, Proctor and Gamble, Just For Men, HBO, Sony Playstation, and VH1.
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