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Work Background
mc GroupPublic Relations Communications Manager freelance
Nov. 2024Milan, Lombardy, ItalyPR and media relations spot activities for Temu, Xposure Festival and Gitex Europe.
ConsultantPR, Communication and Marketing - B2B and B2C
Jan. 2019Milano, ItaliaProvided strategic marketing and communication consulting for Sabicom and Lastminute, with a focus on brand positioning, messaging, and campaign planning.
Led SEO and social media strategy for Affinity Petcare brands: Natural Trainer and True Instinct.
Community Manager for ThinkDog Community and Podencos for Life, overseeing engagement, moderation, and growth strategies.
Hella Network ⚡Member
Jan. 2019Milan, Lombardy, ItalyProudly member of Hella Network, no profit organization for a more inclusive Communication
A little Market / Etsy FranceCommunity marketing and Communication Lead
Jun. 2016 - Dec. 2018Milan Area, ItalyLed marketing and communication strategy to drive incremental revenue and reinforce seller trust.
Oversaw business development, analytics, campaign execution, and brand repositioning.
Developed and implemented new communication and community engagement strategies for both sellers and consumers.
Managed full budget cycles and acted as company spokesperson.
Supervised a fully remote team across multiple functions.
eBayPR Manager Italy and Ireland, Employees Communication
Jun. 2012 - Mar. 2016Milan Area, ItalyDuring my role as a Communication Manager & Employees Communication EEC, I determined business requirements and developed viable strategies/communication plans for consumer and corporate. I spearheaded and monitored internal teams of company. I collaborated with team members to maximise customer engagement.
The following are highlights of the value I brought to EBAY:
• Successfully directed and managed three PR agencies in Italy and Ireland. • Developed and launched two new areas eBay Moda Page and eBay Design Page. • Crafted and executed internal communication plan and strategy in EEC Area from scratch. • Created and executed successful, measurable PR programs that achieved national and international PR awards, incl. EMEA Sabre and European Excellence Awards.
Blogosfere S.r.l.Content SEO Manager
Oct. 2009 - Jan. 2012"Promesse d'Autore" blog leader about self publishing, print on demand, ebooks and new authors.
ConsultantCommunication Consultant
Sep. 2009 - May. 2012Milan Area, ItalyExperience in different sectors as tech, web, fashion, beauty and publishing, including strategic planning, product and corporate communications, branding, media relations, issues and crisis management, digital PR and blog relations. Worked as a Consultant for: Blurb.com, Ritchie Bros Auctioneers, Badoo.com, ViewSonic, Think Inc. Uk, Stampalibri.it, Luxottica, Noesis, McMaker, Weber Shandwick (Senior Consultant for: Mondadori Libri, Persona - Max Mara Group, Somatoline Cosmetic, Alto Adige Marketing, Gigaset, Elica, Tena), iKontakt UK (Cartoon Network), Greenfields Communications (NPD Group), Nt2, Cult Editore.
Lulu.comEuropean Communication Manager
Dec. 2008 - Jul. 2009Managing Communication for Lulu.com in UK, Italy, France, Holland, Spain, Germany providing creative and strategic support to Local Business. Lulu.com, is a company founded in 2002 by CEO Bob Young, and is the premier marketplace for new digital content.
Lulu.comConsumer Marketing Communication Manager Italy
May. 2005 - Jul. 2009Launch of the Lulu's brand in Italy. Managing PRs and Marketing activities in Italy. Speaker at roundtables.
Sound Public RelationsSenior Account Executive
May. 2003 - Apr. 2005Press Office, Marketing and Events Manager for Clients in fashion and IT. Managing corporate and product communication for Companies such as Yahoo! Italy, The North Face, SurfControl, Probiz, DyLogic. I created and implemented Italian PR plans, in agreement with the business plan and the International PR Plans.
ArchetypeSenior Account Executive
Oct. 1999 - Apr. 2003Press Office, Marketing and Events for IT Clients in TEXT 100 (now Archetype): Sony Data Media, Ciaoweb, Vitaminic, IBM, Intel, AltaVista Italy, Stratus, Yahoo! Italy. I managed all the organizational back office's aspects and the chronological planning for the PR Campaign in Italy. Following PR objectives, I created, managed and organized all press releases, press kits and materials for journalists.
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