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Work Background
NULASTIN®Creative Services Manager
Aug. 2024United States- Oversee end-to-end creative production for product launches, brand campaigns, and promotional initiatives across all channels
- Manage external vendors (photographers, retouchers) and internal creative workflows to ensure on-time, brand-aligned deliverables
- Spearhead digital asset management system overhaul (AIR), including content organization, usage rights tagging, and archival of expired assets
- Collaborate cross-functionally with marketing, product development, and executive leadership to align creative output with business goals
- Implemented streamlined creative operations processes using tools like Notion, Google Suite, and Asana
- Provide art direction input and lead planning for monthly photo + video shoots, promotional campaigns, and ecommerce product photography
- Optimize production timelines and budget allocation to support business growth and launch velocity
- Support packaging development and visual storytelling for new product innovation
about-face beautyCreative Project Manager
May. 2023Los Angeles, California, United States- Successfully manage an average of 30-40 concurrent creative projects, ensuring that each is completed on time.
- Oversee the success of 4-6 designers (full time + freelance), 2 copywriters, 3 marketers, and 5-7 external vendors.
- Direct and oversee the end-to-end creative production process for nationwide and international retail expansion initiatives, spanning two brands and involving partnerships with 6-10 retailers.
- Serve as the primary manager for e-commerce production and diverse editorial initiatives, overseeing all facets such as budget forecasting, arranging logistics (photographers, talent, styling, external studios, etc.), coordinating shot lists/call sheets, and handling additional responsibilities as required.
- Collaborate with brand and creative marketing teams to manage + execute project timelines and deliverables, packaging, and creative content for editorial, digital, and e-Commerce sites. - Oversee the end-to-end project lifecycle and digital library to meet partner expectations and brand positioning requirements.
- Coordinate and host project status meetings, as well as delegate new tasks and assignments to copywriters, graphic designers, producers, and other creative teams. - Set project timelines, track progress, communicate project changes, and revise schedules as necessary to meet deadlines. - Navigate negotiations and project approvals with external partners, senior management, marketing partners, and creative teams and facilitate integration of updates. - Identify and implement new project management technologies to enhance communications and operational efficiencies.
Sameday HealthProject Manager
Oct. 2021 - Feb. 2023Los Angeles, California, United States• Led multi-channel outreach program (cold email, LinkedIn, and cold call), scheduled meetings (10+ per month), tracked the status of 200+ leads in our lead management system, and managed follow-up communication across all channels, resulting in conversations with some of the biggest players in the healthcare industry (LabCorp, Quest, Ro, Everly Health)
• Development and implementation of new technology, training programs, and standard operating procedures for the Tesla Program, resulting in increased operational efficiency and data-driven fleet management in Los Angeles and DC regions
• Planning, initiation, and task management for the launch of 15+ pop-up locations in Los Angeles, New York, and Virginia, resulting in increased brand awareness and expansion of physical footprint
• Visualized several months of appointment volume data in Google Data Studio to inform executive-level data-driven decision-making, resulting in the closure of underperforming regions
• Created financial models to inform the budget and resources required for pilot program structures, resulting in a pricing model that protected the organization’s bottom-line
• Created and tracked Goals + Milestones, Objective Key Results, and Key Performance Indicators, resulting in high-level transparency for executive leadership
• Worked closely with the marketing team to plan events and design creative assets (decks, collateral, gifting)
It’s A Wonderful World Inc.Licensing Manager
Jul. 2020 - Oct. 2021Los Angeles, California, United States・Manage all licensing activities and artwork approvals, consisting of 14+ licensors (Warner Brothers, Sony, Marvel, etc.) and 3 – 8 approvals per month, ensuring all artworks, legal verbiage, and copyright information are approved before release
・Collaborate closely with Warner Brothers on a weekly basis to manage approval processes, royalty tracking, licensee database management, and licensee onboarding, resulting in ensuring on-time artwork approvals ・Manage the Mr. Brainwash x Bloomingdale’s x Space Jam: A New Legacy collaboration project utilizing large window installations, resulting in major media coverage from Complex, Time Out, Variety, WWD, The Hollywood Reporter and AM NY ・Organize and oversee large art shows, exhibitions, and collaborations, including the Taglialatella Gallery Pop Up in Toronto (125+ artworks) and the PARCO exhibition in Japan (200+ artworks) ・Verify that every piece of artwork in shows/exhibitions are varnished, autographed, checked for quality, and contains a certificate of authenticity while ensuring that any last-minute artwork changes are facilitated and approved
・Create and organize a library for digital and creative assets allowing artists and digital departments to have access to hundreds of high-resolution photographs, style guides, and vectors that they can utilize to create new artwork
・Collaborate with the Director of Sales & Licensing to support Sales, Production, and Operations teams, resulting in increasing efficiency, productivity, and accuracy
Just Women's SportsGraphic Designer
Apr. 2020 - Jul. 2020Los Angeles, California, United States
Its a Wonderful World Inc.Licensing Assistant
Jan. 2020 - Jul. 2020Los Angeles, California, United States・Ensured the licensing, organization, and approvals for 500+ pieces of artworks varying from canvases, sculptures, neons, and more while liaising with the Sales and Production teams on order fulfillment, pickups, and deliveries
・Supported the Sales and Production teams on 5 – 10 commissioned artworks per month, including process orders, preparing artworks for shipping, overseeing artwork requirements, and more
・Oversaw and facilitated order fulfillment for 60 – 80 art pieces per month ranging from large scale sculptures, installations, and other artwork types by coordinating pickups/deliveries and inventory to ensure timely order fulfillment
DFS Group LimitedJr. Production Artist
Jul. 2019 - Dec. 2019Greater Los Angeles Area• Responsible for supporting the DFS marketing team across an array of print and digital projects including print and digital ads, video editing, retail signage, event marketing, and creative asset management
• Responsible for the production and distribution of marketing materials to DFS North America locations • Creating on-brand graphic design and typography solutions for DFS marketing collateral
• Retouching photos, correcting color, and adapting artworks to fit the marketing team’s objectives • Designing decks and presentations for the marketing team
• Fulfilling creative and administrative requests while prioritizing workload and meeting deadlines
Dietch PRFreelance Graphic Designer
Jan. 2019 - Mar. 2019Greater Los Angeles Area• Responsible for graphic design and print design for Dietch PR’s client Fizzical Workout
• Designed content and typographic motivational quotes for social media
• Designed layouts and illustrated iconography for gifting collateral
• Collaborated with brand strategists, social media strategists, and publicists to fulfill creative requests
Dress ForumSales Representative
Jul. 2018 - Jul. 2018Los Angeles, CAI traveled to Las Vegas for WWD's Magic; a trade show for trend based women's fashion wholesalers. I facilitated hundreds of sales and assisted customers at the Dress Forum booth.
Infinity Creative AgencyIntern
Jun. 2018 - Sep. 2018Los Angeles, CA• Captured social media content during influencer events
• Managed inventory on Mayvien, an inventory tracking application
• Facilitated pulls, returns, and gifting for stylists and influencers
• Merchandized the showroom
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